May was a record-breaking month for Efty with the highest transaction volume and highest dollar value processed since the launch of Efty Pay.
A few interesting data points from 2026 so far:
.com continues to dominate, accounting for 79% of all sales processed through the platform.
.ai is the clear runner-up at 7% of sales volume, with an average sale price of $12,159. That's 2.27x the average .com sale price.
Some of the hottest keywords we've seen across all 2026 sales: bet/betting, lab/labs, casino, and agent.
Lease to Own continues to gain momentum. In May, 16% of all transactions were LTO deals, and that percentage is growing month after month. The average LTO transaction was $14,966, roughly 2.4x the average Buy It Now sale.
Efty reached 6,476,000 visits in May. That's a lot of potential buyers looking at your domains.
Onward to June 💚