UX Engineer, Head of Design - @scrutsocial , ex Founding team - @Spendflo, ex - thegeekslab. Painter, Filmmaker, Super Biker. prioritising mental health always

Joined February 2008
641 Photos and videos
Akta (Pronounced 'Ekta') retweeted

79
77
869
395,378
Akta (Pronounced 'Ekta') retweeted
Looking for a team of 10-12 cracked researchers & engineers to build a new AI Lab in India. Funding and compute secured. DMs open.
317
440
4,044
254,103
Akta (Pronounced 'Ekta') retweeted
🤖 What if success wasn’t measured by speed, scale, and growth—but by meaning, trust, and care? At DesignUp, Lauren Celenza challenged our assumptions about AI, sustainability, and what remains uniquely human in a world of automation. 🎥 Watch her talk: youtube.com/watch?v=fXDiPmEQ…
1
3
52
Akta (Pronounced 'Ekta') retweeted
I estimate half the people who saw my tweet below still haven’t checked out this @bchesky episode with @patrick_oshag so here’s a reminder to every product person aiming to operate at the highest levels of their craft: if you listen to 1 episode this whole year, make it this one.
This recent @bchesky podcast with @patrick_oshag belongs to the hall of fame of tech podcast episodes. Very likely the deepest founder conversation after the Steve Jobs lost interview in the 90s. Currently it has 90k views; it deserves 100X more views. youtube.com/watch?v=eURcW5_u…
11
14
365
116,666
So true.
I genuinely believe that the final form of builders is a combination of a Product Designer and Design Engineer. Someone who knows product, UI/UX, business & market sense and the patience to fine-tune the little things after AI one-shots the full product. For products, literally no one cares about how clever your backend is. That era is long gone. Only 3 things that matter: Is it useful? Is it easy to use? And is it fun?
18
Working with Claude Fable 5 has made me feel like I’m taking care of a newborn. Regular checks for tokens to refresh so that I can utilise it max before June 22!! 🤦‍♀️🤣
1
53
It’s like I jinxed it by saying this last night. No more Fable when I woke up! 😭
42
Akta (Pronounced 'Ekta') retweeted
Wow didn't expect this quick experiment to go so viral. Over 100k views, appreciate you all. Here's a quick breakdown on the exact prompt I used:
More random experiment shit. Type is still sloppy AF - but considering it's 2 prompts that's pretty crazy. Great for quick visual experiments and directions.
5
16
357
49,604
Akta (Pronounced 'Ekta') retweeted
a design tool where it's all code under the hood, so AI agents love working alongside you in the canvas graphics, slides, animations, shaders, web pages... all that stuff try it → efecto.app (sorry for the potato sound video)
35
33
515
90,901
Fable 5 is out - cue another round of “Design is dead” and “Designers are cooked”
28
Akta (Pronounced 'Ekta') retweeted
No foodie influencers were harmed in this video 🙃 #justforlaughs
14
38
260
16,631
Akta (Pronounced 'Ekta') retweeted
Design is full of codewords. Knowing them changes what you can ask for, and what you can get back, whether you're working with devs, or an AI. “tint this neutral color”, “fix this widow”, “nudge it to the optical center” I wrote them down: index.how/to/articulate
63
180
2,184
288,998
Akta (Pronounced 'Ekta') retweeted
On a serious note, the last the time we had Design Principles in the HIG was much too long ago. With the help of the Apple design team they are back and completely refreshed. Please take a moment with them. We’re in an era where the responsibility of being a designer is more important than ever and hope these principles help guide you as much as they guide us. developer.apple.com/design/h…
Watch me make gorgeous faces like this one in our video! 💅 Principles of Great Design #wwdc26 youtu.be/Xa9L2yx_QH8
17
60
775
62,805
Akta (Pronounced 'Ekta') retweeted
token budget
3
3
17
3,485
lol. I’m flattered.
1
23
Akta (Pronounced 'Ekta') retweeted
⏰ Tomorrow’s the day. DesignUp 2026 Early Bird passes go live in <24 hours. Super Early Birds vanished fast—this is your next shot at the best price for our 10th anniv in BLR. Set your alarms. 26.designup.io
2
3
179
Akta (Pronounced 'Ekta') retweeted
Today is a hard day. I shared this note with the @linear team today: We’ve made the difficult decision to increase our workforce. This is not a cost-cutting exercise or a reflection of anyone’s performance. We’re simply reimagining every role for the agentic AI era. We’re hiring. We’re sorry about that.
449
636
13,976
988,084
Akta (Pronounced 'Ekta') retweeted
Crazy times in design industry. Wanted to write/rant a bit about something i’ve been noticing a lot. It’s wild seeing people with 🔔 ka real experience with AI, launching AI & design courses. You learnt the terms like PRs, Git, merge…..only a few weeks ago, calm down. Take time to master things yourself. …… Saw someone selling a pdf for “how to crack interviews at top design companies”… for companies they couldn’t crack themselves. The confidence🫡 I remember when things like this used to get called out on design twitter. Now it’s just… normal. Feels like when things don’t work out or are boring, people pivot to building an audience… and when that doesn’t stick, they start selling courses. Very few people genuinely post about what they learnt or post their work casually, repost a insightful YT link, share a doodle or wireframe Mostly, it’s just purpose driven, like “ - - hey self, i learnt a minor skill today,,, how do i magnify it as as something that people like it and end up giving me money - - Atleast followers to badhe “ Everyone’s chasing attention. Very few are building actual depth. And the cost? Early designers who are already anxious about AI and cracking a job end up paying for noise. If you’re a well learned and experienced designer who mentors and gives interpersonal advice to aspiring designers. I salute you. No matter if your service is paid or for free. You’re taking out time for this, it’s commendable. For people who are still early and are liking the attention when someone gives you importance coz you have followers and they assume you might know things. Please stop answering and stretching it out as an habit by launching courses. There is a lot to learn. Be responsible. ☺️
17
15
239
16,553
Akta (Pronounced 'Ekta') retweeted

9
5
128
18,031
Akta (Pronounced 'Ekta') retweeted
Replying to @katarinabatina
It comes from a lack of understanding of what design does. The first casualty was actually code. Devs need to learn how to design because code execution is a speck in the build process now. They assume design is the same, but it’s not. And this is why AI product slop exists.
1
1
6
746