@eobadia profile picture
Emmanuel Obadia @eobadia

Empowering B2B Tech Leaders: From Uncertainty to Scalable Revenue with Proven Playbook | ex Intl. VP Salesforce, Oracle & Sage

Joined April 2008
  • Tweets 5,864
  • Following 1,560
  • Followers 1,916
494 Photos and videos
Pinned Tweet
Emmanuel Obadia@eobadia
12 Feb 2023
Maximize success in your #businesstransformation with the Beckhard Harris formula. Learn how to overcome resistance to change in our latest blog post 📈💪 #saas #changeManagement emmanuelobadia.com/2023/02/0…
2
274
AI is a high-pressure pump. If your pipeline is full of holes, you're just destroying wealth faster. My 2025 retrospective is live. emmanuelobadia.com/2026/01/0… #B2BStrategy #AIStrategy
Emmanuel Obadia - AI ROI Growth Operating System - Fixing a leaking sales pipeline metaphor

ALT Emmanuel Obadia - AI ROI Growth Operating System - Fixing a leaking sales pipeline metaphor
22
Most B2B segmentation fails. Not because the Ideal Customer Profile is wrong—but because the moment is wrong. People don’t buy in demographics. They buy in struggling moments. Here’s why the Minimum Viable Segment changes everything → emmanuelobadia.com/2025/12/0… #B2B #GTM #SaaS
81
AI in CRM ≠ mega-project. For SMBs, it’s small AI agents that cut friction and give teams back time for customers. New post → 5 Surprising Truths About AI in CRM That Give SMBs a Real Edge Read → emmanuelobadia.com/2025/10/0… #AI #CRM #SMB #SalesAutomation #CustomerExperience
A professional executive looking at a digital interface representing AI and CRM concepts. The image headline reads “5 Surprising Truths About AI in CRM That Give SMBs a Real Edge.” Branding from Emmanuel Obadia & Partners appears at the bottom with the tagline “Innovate. Implement. Inspire.”

ALT A professional executive looking at a digital interface representing AI and CRM concepts. The image headline reads “5 Surprising Truths About AI in CRM That Give SMBs a Real Edge.” Branding from Emmanuel Obadia & Partners appears at the bottom with the tagline “Innovate. Implement. Inspire.”

1
1
50
Curious what “AI agents” can really do? Think research assistant, writing partner, or customer support teammate — not a robot replacing people.
11
📢 Le 7 octobre à Paris, je prends la parole au #SalonsSolutions !
2 tables rondes sur IA & CRM :
👉 Mythes vs Réalités
👉 Agents IA, collègues numériques Merci à @cdansette (France 24) pour l’animation 🙌
🔗 salons-solutions.fr/interven… #CRM #AI #CustomerExperience #B2B
1
1
46
🔗 Le programme officiel de mes tables rondes au #SalonSolutions est en ligne :
👉 salons-solutions.fr/interven… 📍 Rendez-vous le 7 octobre à Paris pour parler IA & CRM : mythes, réalités & agentique. #CRM #AI #CustomerExperience #B2B

Intervenant Info

Ce formulaire est destiné uniquement à une demande d'informations pour exposer sur le Salon Tech Solutions. Pour toutes autres demandes merci de vous rendre sur cette page.

salons-solutions.fr
26
B2B Tech Leaders: Facing growth paralysis? I empower you to turn uncertainty into scalable growth with the #IMPACTPlaybook 🚀 Weeks, not months: 🔹 Innovate (customer-obsessed GTM) 🔹 Implement (predictable engine) 🔹 Inspire (growth culture GenAI) 👉 emmanuelobadia.com
Emmanuel Obadia speaking on stage at Vivatech 2025, presenting the IMPACT Transformation Playbook to help B2B tech leaders turn uncertainty into scalable growth.

ALT Emmanuel Obadia speaking on stage at Vivatech 2025, presenting the IMPACT Transformation Playbook to help B2B tech leaders turn uncertainty into scalable growth.

2
2
28
Huge thanks to Hirondo for their brilliant work on our brand refresh at Emmanuel Obadia & Partners 🙌 Excited for this new chapter and to keep empowering #B2BTech leaders to Innovate, Implement & Inspire. #BrandRevamp #TechLeaders
19
🚀 Scaling your business can feel stuck. In my latest blog post, I share frameworks that helped me and others drive growth: 💡 EOS
🎯 OKRs
🧠 Lean Startup & JTBD
🤖 Generative AI 👉 emmanuelobadia.com/2025/04/1… 
Let’s scale with clarity! #StartupGrowth #OKRs #GenerativeAI

From High-Growth Startups to Enterprise Giants: The Scaling Lessons No One Teaches You

From scaling startups to transforming enterprise teams, this post explores the frameworks, methodologies, and tools—such as OKRs, Lean Startup, and IMPACT—that help leaders drive growth with clarit…

emmanuelobadia.com
42
Consultez mon dernier article: Marketing, ventes, produit… L’IA redessine les frontières – à condition de savoir l’écouter linkedin.com/pulse/marketing… via @LinkedIn

Marketing, ventes, produit… L’IA redessine les frontières – à condition de savoir l’écouter

Je me souviens encore de cette réunion chez Oracle où, pour la première fois, un modèle d’IA nous a révélé ce que nous n’arrivions pas à voir dans nos propres dashboards. Ce fut un moment fondateur —...

linkedin.com
22
B2B sales & marketing needs a shift ✅ Understand why customers buy, not just what they buy ✅ Use AI-driven insights to personalize at scale. ✅ Apply the Four Forces of Progress to remove buying friction 🎥 New video: youtu.be/968kGYkKOOc?si=DqKp… #JTBD #AIforSales #GrowthHacking
1
66
One-off B2B campaigns are failing us. 🛑 It's time to move to an integrated, customer-centric approach. Dive in to see why: emmanuelobadia.com/2024/11/0… #B2BMarketing

4
50
Ready to evolve your B2B marketing strategy? The future is integrated, customer-centric, and built on relationships, not just impressions
23
We tried this at @Oracle , moving from awareness to #ABM with impressive results. Learn from our experience and see why integrated > one-off. 🔗 emmanuelobadia.com/2024/11/0…
15
My latest blog post explains why integrated campaigns are the way forward: always-on, data-driven, and putting the customer at the core.
11
Traditional, isolated B2B campaigns aren't enough for today's informed buyers. They're ineffective, costly, and lack the continuity buyers crave.
12
📆Jeudi 7/11 à 9h, découvrez comment booster vos parcours clients B2B grâce aux stratégies omnicanales lors de notre webinaire @numeum_ exclusif ! 🚀 Inscription ici 👉app.livestorm.co/numeum-6/st… #B2B #Omnichannel
1:35
3
24
🔗 Webinaire réservé aux collaborateurs des entreprises adhérentes Numeum ! Vérifiez votre entreprise dans l’annuaire 👉 numeum.fr/annuaire-des-adher…
9
🎯 Au programme : hyperpersonnalisation, alignement marketing/ventes, expérience omnicanale, et fidélisation client ! 👥
7
📌 Nos experts : @velinacoubes , Senior Director Marketing EMEA chez @Workday Benoit Marcellin, Directeur Général de Nomination Laurence Lepelley, Head of Marketing France & North West Africa chez @nutanix
15
Load more