Director of Capabilities and Enablement at Cardinal Path

Joined January 2010
90 Photos and videos
Eric Fettman retweeted
Eric Fettman of @CardinalPath uses behavioral precedence in Google Analytics 4 to tackle one of the most frequently asked analytics questions in recent years. What are users doing before they convert? cardinalpath.com/blog/dynami… /by @ericfettman #measure
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Excited for the new GA4 demo properties!
“The demo properties are a great way to learn Google Analytics 4." -- @ericfettman for @CardinalPath Your Guide to Navigating the New Google Analytics 4 Demo Account bit.ly/39AsDPp #measure
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Five days till #analyticsrising! Register, attend the sessions, and get actionable takeaways.
Why will thousands of marketers gather online for #AnalyticsRising 2020? Registration is free, you won't want to miss this: cpath.it/36oRfJO
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Eric Fettman retweeted
Why will thousands of marketers gather online for #AnalyticsRising 2020? Registration is free, you won't want to miss this: cpath.it/36oRfJO
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Looking forward to conducting a session on campaign/media data governance with @claravinesocial at #AnalyticsRising and to checking out the other sessions myself. Sign up!
Register for #AnalyticsRising 2020 and get practical strategies to elevate your marketing performance in a digital-first world. cpath.it/3iB3Bli #digitalmarketing #googleanalytics
Google Ads remains a critical marketing channel for most businesses. Join tomorrow's webinar and learn some expert approaches for optimizing your investment of time and money in @GoogleAds
Join us for our free #CPtraining @GoogleAds Best Practices - Tuesday, June 23 @ 1pm ET / 10am PT: cpath.it/2AYRHAA #digitalmarketing #GoogleAds
Good opportunity to ask a panel of Cardinal Path and Google experts your most burning questions about any aspect of @googleanalytics.
Following hot on the heels of our free Google Analytics training series, we're inviting you to ask our panel of experts all your burning Google Analytics this Thurs, May 28. You don't want to miss it: cpath.it/2LK5vRI #CPtraining #digitalmarketing
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No point in doing acquisition analysis, let alone attribution modeling, if your campaign data is messy or incomplete. Sign up for this webinar and learn critical techniques from the folks who are driving enterprise-level campaign data governance.
Do you know which marketing channels are working the hardest? Join our #analytics experts to reinforce an often overlooked, yet fundamental component of smart #DigitalMarketing, Campaign Tagging Refresh - Thurs, May 21 1pm ET / 10am PT: cpath.it/2WUs2R9
Learn strategies for gaining control of your marketing stack and maximizing marketing ROI from Kimberly Keme of @intel and @JohnBaronello of @CardinalPath.
We're partnering with @Adweek to help you streamline your marketing tech stack. Join @JohnBaronello and Kimberly Keme from @intel and get a framework for lower costs, higher revenues, and better decisions - Thursday, May 14 @ 1pm ET / 10am PT: cpath.it/2SBZOJw
Great opportunity to sharpen and refresh your Google Analytics skills.
We helped thousands of marketers with our @googleanalytics 101 series and now we're continuing our FREE training with Google Analytics 201 to help you drive data-driven insights for your organization. Check out the itinerary, and register here: cpath.it/2VEd1TU
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Eric Fettman retweeted
Tech Career Tip - “Find a community for a topic you are proficient at and help others to sharpen your skills and gain a good reputation” - @SimoAhava on the IT Career Energizer podcast. Available in Apple Podcasts & all leading podcast apps and players itunes.apple.com/us/podcast/…
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Keep up with the privacy laws that are changing the marketing and analytics landscape.
Many marketers are intimidated by the latest #dataprivacy regulations. @alangshur and Clayton Mitchell help marketers navigate #CCPA and the impact on data in our upcoming webinar - cpath.it/2UrE84p
Very excited as E-Nor joins @CardinalPath
With the acquisition of @enorinc Cardinal Path bolsters its @Google stack capabilities at a time when marketers are looking for privacy-safe solutions built on first-party data. Read the full story on @adexchanger: cpath.it/2Nr5jbo
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Eric Fettman retweeted
What’s expected of an analytics professional in 2020? @ferasa says "Put in the time, keep learning, stay ahead of trends, connect with like-minded people, and take full advantage of being in an expansive yet tight-knit and supportive community." bit.ly/37REO6G #measure
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Check out #digtalmedia webinar tomorrow from @enorinc - you'll be sure to learn some good stuff with Patrick and Damaris.
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Gain some important #BigQuery performance and governance perspectives from @enorinc data engineer Mahmoud Taha.
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With Director of Emerging Technology @tarakincade of @enorinc at #GoogleNext19
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Get updated on three of the latest #datastudio features with @enorinc #dataviz specialist @Mike_Anderson87
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If you're in town - or even if you need to travel in - attend #DAADenver chapter event and get some actionable insights from @CaitlinMarieMcC of @enorinc
Kick off 2019 on March 20 with #DAADenver & learn advanced #GoogleAnalytics from @enorinc's Caitlin McCluskey! Attendees will get a better understanding of analysis within Google Analytics and Google Analytics 360! bit.ly/2Fo2pkd
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Listen and learn as @enorinc Machine Learning Engineer Justin Marciszewski breaks down #MachineLearning for #marketers and #Analysts in principle and in practice @hianalytics
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