Today I got a reminder that nobody is above their own advice.
One thing I tell entrepreneur clients regularly:
Every 3–4 months, go through your business like a customer.
Click your booking links.
Fill out your contact forms.
Test your payment links.
Check your applications.
Or delegate it to someone who will.
Your job isn't just to get traffic. Your job is to remove friction.
Well, I finally followed my own advice today.
The CRM I use for coaching migrated platforms a while back. I was told everything would transfer over and I wouldn't need to change anything.
Turns out that wasn't entirely true.
Some of my calendar links weren't working.
Some application links were broken.
People who wanted to work with me were hitting dead ends.
I spent time doing QA, fixing the issues, and within hours two new applications came through.
Which immediately led to an uncomfortable question:
How many opportunities did I leave on the table because I assumed everything was working?
It's a good reminder that sometimes the problem isn't your marketing.
It's not your offer.
It's not your pricing.
It's not the algorithm.
Sometimes the problem is a broken link.
Before you spend money trying to get more traffic, make sure the traffic you're already getting can actually reach you.