The token economy just had its biggest day.
Google I/O this morning: Sundar Pichai opened not with a model drop but a token counter.
9.7T/month in 2024.
480T in 2025.
3.2 quadrillion today.
so around 330x in two years. and to add on to that:
top GCP customers are each processing around 1T tokens per day (1 company, 1day😭)
On the same afternoon, OpenAI quietly launched “Guaranteed Capacity” (1-3 year compute contracts for enterprises).
@sama own words: “the world will be capacity-constrained for some time.”
Two of the most powerful AI companies on earth just told you, on the same day, that demand is outrunning supply and it’s not slowing down.
This is Jevons Paradox in real time. Cheaper, faster models don’t reduce token consumption, they explode it.
Wrote about the mechanics of this a few weeks ago