Professor of #Marketing @Wharton, co-founder of @ThetaCLV and Incompass Labs. Co-author of "The Customer-Base Audit" amazon.com/dp/161363160X/

Joined April 2010
371 Photos and videos
Pretty cool to see @CruiseNorwegian ships docked right next to @PHLAirport. Can't wait to try one out!
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Stop everything and check out the new-and-improved CoolNumbers! coolnumbers.com/

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Pat, I'd like an R please! @Penn @PennMedicine
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I can't wait to catch a Las Vegas A's game here in the not-too-distant future!
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Dumb guy on the Schuylkill...
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Peter Fader retweeted
In this episode of "How I Wrote This," Dan McCarthy and @Wharton's Peter Fader break down their groundbreaking JMR paper on "Customer-Based Corporate Valuation," a strategy that's already getting buzz from @HarvardBiz and Wall Street. Listen on Spotify: bit.ly/4s1M3mv

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16 Dec 2025
It happened again, but the third time isn't a charm...
29 Aug 2024
Today's @nytimes features (but ignores) @Wharton for the second time!
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10 Dec 2025
Hold on! Before we give up on gamma distributions, etc., let's also consider model parsimony, robustness, comparability, and inference. The scenario described below will lead to horrendous overfitting and all kinds of associated problems. Occam's Razor still applies!
niche post but so much of undergrad probability / stochastic processes is working with distributions that subpar representations of a certain model but have quite nice analytical properties (eg Gamma) I suspect this requirement is gone with Cursor and we will focus on purely computational models that maximize fit to reality versus analytical tractability. This has probably been the norm among engineers for many years (? I suspect but am not sure) but will now become the norm across all mathematical disciplines thanks to Cursor like "Okay just sample from Lognormal 75% of the time and Pareto(a=3.5) 25% of the time and let me see what that looks like" This may be completely obvious to engineers but is a huge upgrade for those of us who studied economics / any modeling discipline pre-2020 and had to solve these things by hand and were extremely limited in the models we could build as a consequence
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Peter Fader retweeted
niche post but so much of undergrad probability / stochastic processes is working with distributions that subpar representations of a certain model but have quite nice analytical properties (eg Gamma) I suspect this requirement is gone with Cursor and we will focus on purely computational models that maximize fit to reality versus analytical tractability. This has probably been the norm among engineers for many years (? I suspect but am not sure) but will now become the norm across all mathematical disciplines thanks to Cursor like "Okay just sample from Lognormal 75% of the time and Pareto(a=3.5) 25% of the time and let me see what that looks like" This may be completely obvious to engineers but is a huge upgrade for those of us who studied economics / any modeling discipline pre-2020 and had to solve these things by hand and were extremely limited in the models we could build as a consequence
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Peter Fader retweeted
▶️ Watch now: youtu.be/oWMpmqgYvYo @Wharton Professor @faderp, in Customer Centricity, argues that “the customer is always right” is outdated. Even giants like @Starbucks grow sustainably by focusing on the right customers, not all customers.
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13 Oct 2025
You know it's fall in Philly when you dive into your first bowl of french onion soup at Parc. Nothing better!
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Peter Fader retweeted
Replying to @faderp @EA @SarahEToms
Thanks Peter — great to see EA’s success through the long arc of customer-centric thinking
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Peter Fader retweeted
Replying to @faderp @EA @SarahEToms
At ~$50B, EA actually looks cheap: ~$93 per account or $250 per MAU. Netflix ~$975/sub, Roblox ~$288/DAU. Player relationships are still undervalued
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26 Sep 2025
Today's news about Electronic Arts (@EA) is a nice validation of all the ways I've been praising them for many years -- thanks to the great work started by Zachery Anderson (@Zachelicious) nearly 20 years ago. Back in 2018, when Sarah Toms (@SarahEToms) and I wrote "The Customer Centricity Playbook" (lnkd.in/eZnRU7A), we emphasized EA's long-run success, in part by showing the rise in its market value. It is instructive to see that the consistent trend shown in the book has continued since then. This is #CustomerCentricity in action. Plenty of people dislike EA, and that's OK. More importantly, there are plenty of gamers who love them. And the number of them (and the #CustomerLifetimeValue they bring) continues to increase steadily. We might not be able to see these numbers any more (as EA goes private in the largest leveraged buyout in history), but I'm confident that CEO Andrew Wilson will stay focused on his customer base as carefully and effectively as he has done for over a decade now.
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