We make AI companies visible across media, search and AI
Joined June 2016
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29 Sep 2025
π₯ At Firebrand, we donβt just run campaigns. We ignite growth.
We help B2B tech brands to stand out, accelerate pipeline, and own their category β powered by PR, content, and growth marketing that works harder together.
π¬ Hereβs what it looks like when you team up with us:
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Jun 11
The era of hyping AI for AI's sake is over.
Journalists are screening for inflated claims. Buyers are skeptical. "Autonomous magic" doesn't sell.
Ep 137 of FiredUp!: how to ground your AI comms in real outcomes, not model specs.
π§ Link below.
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Jun 10
Schema markup is a name tag for your content β it tells search engines and AI models exactly what your page is, instead of making them guess.
Quiet SEO tactic since 2011. Now AI search is giving it a second look.
What it is whether it actually helps GEO π
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Jun 3
95% of B2B deals go to vendors already on the buyer's shortlist.
Paid media is the fastest way onto it β if you stop treating it like a lead gen tool.
hubs.li/Q04jGJsg0
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May 29
We're big AI users at Firebrand. We're also watching it quietly slow marketing teams down.
Episode 136 of FiredUp!: where AI helps, where it hurts, and how to tell the difference.
Briefs, quotes, edits β and the doom spiral underneath all of it.
hubs.li/Q04j5BF90
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May 27
Reality TV is a live PR lab. Bravo and CBS have been running a 25-year masterclass in narrative control.
Theresa Carper on 3 PR strategies hiding in plain sight on Survivor, Big Brother, and RHONY π
hubs.li/Q04hGg7N0
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May 20
Is GEO just rebranded SEO?
~92% of AI Overview citations come from domains already in the organic top 10. The foundation matters.
But retrieval mechanics, measurement, and channel mix have all changed in ways that pure SEO doesn't cover.
New post π
hubs.li/Q04hd_gX0
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May 14
AI search is probabilistic, not deterministic. On FiredUp! Ep 135 with Kevin White at Scrunch:
Citations matter more than mentions
Reddit β 5% of citations max. The long tail matters more
Citation half-life is ~30-40 days. Keep publishing
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May 14
Even strong brands only surface in 60-70% of relevant prompts. So tracking "where do I rank?" doesn't apply. You measure presence over time, across topic clusters.
firebrand.marketing/podcast/β¦
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May 13
Your demand gen problem is an awareness problem.
B2B buyers fill their shortlist on Day One. 95% buy from that list. The vendor ranked first wins 80% of the time.
For AI companies competing against 67,000 others, brand isn't optional.
More from Morgan McLintic π
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May 6
Your Google rep wants you to turn on Offline Conversion Tracking value-based bidding.
It works on Display. It can wreck Search.
Here's how to tell the difference π
hubs.li/Q04fydnM0
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May 1
The biggest mistake B2B tech companies make at events isn't booth design.
It's pitching timeline.
A month ahead for most shows. Two months for CES. If you're reaching out two weeks out, you're done β reporters are booked.
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May 1
A few more rules from FiredUp! Ep 134:
β Scrub the media list β much of it isn't even pitchable
β Pre-pitch news ~1 week before the show, not at it
β Mixed partner events beat pure media dinners
π§ firebrand.marketing/podcast/β¦
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Apr 22
The language of tech PR is changing fast.
Companies aren't selling software anymore. They're selling AI agents that do the work for you.
Our Lucy Allen on the 3 linguistic shifts every AI comms leader needs to watch π
#AIAgents #TechPR #ServiceAsSoftware
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Apr 21
Cold outreach is losing to AI agents that vet vendors before any human conversation happens.
@AndrewBoos on the new rules for B2B sales teams in 2026 β episode 133 of FiredUp!
π§ hubs.li/Q04c-0T20
#B2BSales #AIBuyers #SalesStrategy #FiredUp
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