Data access is starting to define what you can actually build with AI. We built the Open Data Infrastructure Data Access Scorecard to make those constraints visible. Take a look: 5tran.co/4vP1q3G

The hardest part of data architecture isn't choosing the right platform. It's preserving the freedom to change later. This post explores how Open Data Infrastructure helps organizations avoid lock-in, keep data portable, and stay flexible. Learn more: 5tran.co/3SiSLqJ

AI agents are only as useful as the data foundation underneath them. This post explores how Fivetran and Google Cloud help teams move from fragmented systems and static dashboards to governed, conversational analytics powered by fresh, trusted data: 5tran.co/4ulNYSQ

We made it billboard official. 💙 One week after closing the Fivetran dbt Labs merger, we’re already shipping joint innovations and building the data infrastructure for agents you trust. Together, we’re shaping the future of Open Data Infrastructure.

73% of organizations say their data initiatives fall short. Even with $29.3M in annual data spend, underperforming pipelines continue to drain ROI through maintenance costs, ingest spend, and engineering time. Read the report: 5tran.co/3O3sIlF

Enterprise data operations do not have to be complicated to be powerful. From global manufacturers to consumer brands, @fivetran and @dbt_labs have built the default powerhouse for the modern data lifecycle. ⚡ Hear from Tristan Handy and George Fraser on Data Cloud Now 👉 bit.ly/4e0E4kJ

If data lakes seem costly or complex, it’s time for a second look. In this @gigaom report, Fivetran’s Managed Data Lake Service reduced integration costs by up to 95%. 💡 See how the numbers stack up: 5tran.co/3S3naG5

.@InovaHealth accelerated a 4-year data modernization roadmap into just 6 months to build an AI-ready foundation with Fivetran, @databricks, and @getdbt. Read the story: 5tran.co/4uXMpLz #DataAISummit

Organizations in Saudi Arabia can now run Fivetran on Google Cloud in-region. That means teams can modernize their data infrastructure, support AI initiatives, and meet local data residency requirements without moving sensitive data outside the Kingdom: 5tran.co/4xmp48u

New case study drop 🚀 @Superhuman built an AI-ready data foundation with Fivetran and Databricks, giving teams faster access to trusted data while reducing the engineering overhead of custom pipelines. Read the story: 5tran.co/4uO9iBm

Most churn analysis breaks down because the context is scattered across too many systems. We share how we built an AI-powered churn investigation workflow by combining Gong, Salesforce, Zendesk, billing, and product usage data into a single foundation: 5tran.co/4fZ6lt5

Fivetran CEO George Fraser's theory of the SaaSpocalypse: "There's a lot more uncertainty embedded in all these SaaS companies... than there was a year ago." "I don't really buy into this reason that all these SaaS categories are gonna disappear and be replaced with vibe-coded software. I think there will be some, but I think the bigger threat is simply new companies coming along. It is just so much easier to write software now that AI-native companies will just zoom and catch up to the established incumbents and maybe be better." @frasergeorgew with @martin_casado

That’s a wrap on #SnowflakeSummit — and what a week! 🧑‍💻 ✨ Couldn’t join us in San Francisco? Catch up on the product innovations we announced this week: 5tran.co/49tW5VR

At #SnowflakeSummit 2026, George Fraser and Tristan Handy sat down with Data Cloud Now's Ryan Green to discuss how Fivetran @getdbt are helping companies build the data foundations required for enterprise AI. 5tran.co/4xrzpQz

Day 3 at #SnowflakeSummit: Zendesk shared how a unified view of customer, product, and revenue data helps teams spot churn risk earlier. We also heard from George Fraser and Tristan Handy on the future of AI-ready data infrastructure: 5tran.co/4u0nNSp

Marketing needs a dashboard. Finance needs a report. Sales needs answers. And they all need it now. Join our hourly hands-on lab at #SnowflakeSummit to see how Fivetran dbt help data teams manage competing analytics requests with speed and efficiency: 5tran.co/4u0nNSp

Open Data Infrastructure is becoming the foundation for the agentic AI era. That was the focus of today's #SnowflakeSummit session with George Fraser and Tristan Handy, alongside a look at the first joint innovations from Fivetran dbt Labs. Learn more 5tran.co/49tW5VR

.@Zendesk, a global SaaS leader in customer experience, rebuilt its data platform with Fivetran to accelerate analytics and scale AI across the business. Read the case study: 5tran.co/4e0CvSE

AI agents need context to be useful in business. Fivetran CEO George Fraser joined a16z’s Martin Casado to discuss why the data foundations built for analytics and reporting are becoming just as critical for AI agents. Watch the full episode 5tran.co/4fTigZp

Following this morning's news, get a closer look at the five joint innovations we're shipping together with @getdbt. Three themes tie them together: open access, real productivity, and a foundation built for AI agents. Learn more: 5tran.co/49tW5VR