Apologies for the delayed response, busy times!
From Narrative to Reality
Appreciate it.
We do measure output, but not just in terms of reach or impressions. What matters more is the quality of what follows: inbound from partners, stronger conversations, builders reaching out, and whether people already have context when we engage with them.
What weāre doing right now is very much the first half of a classic AIDA (Attention-Interest-Desire-Action) flow.
Weāre building attention and interest. Thatās what the podcasts, content, and overall presence are for. Not because that alone creates value, but because without it, the next steps become much harder.
When the chain and the products & applications on it are live, the goal is that desire and action are not starting from zero. People already understand what Vision is, what it stands for, and why it matters.
The transition from here is straightforward in theory:
- turn awareness into integrations
- turn integrations into usage
- turn usage into recurring activity and fees
Thatās where it becomes real.
So yes, the current phase is still narrative-heavy, weāre laying the groundwork so that when real products are live, weāre not trying to explain everything from scratch.
At the end of the day, though, none of this replaces execution. If the products donāt deliver, attention doesnāt convert.
The Heart of Vision
Youāre right, building in this space isnāt just technical. Itās emotional as well.
On team size, across the core Web3 setup, weāre roughly around 50 people at this point. On top of that, we have a lot of supporting functions at Bitpanda like legal, compliance, regulatory, finance, tax and others that we can rely on when needed. Theyāre not exclusively working on Web3, but theyāre an integral part of our mission to make DeFi actually work for regulated players.
What matters more than the number is how the team operates.
At this pace, itās easy to lose focus or burn people out. So we put a lot of emphasis on clarity. What matters right now, what doesnāt, and why. Not everything can be priority one at the same time.
We also try to stay honest internally. Things donāt always go as planned, and pretending otherwise doesnāt help. A strong team comes from people feeling theyāre building something real, not just chasing a narrative.
On visibility, fair point. Weāve started introducing more people, and weāll continue doing that. At the same time, not everyone is comfortable putting themselves out there publicly, especially in crypto. It takes a certain level of⦠letās call it commitment to be the face of a project here ;)
Some people prefer to focus on building rather than tweeting, and thatās completely fine. Weāll keep finding the right balance between showing the team and respecting that.
The Global Ecosystem
Iād look at it the same way you do. Itās not really about competition in the traditional sense. Itās a sign that the space is maturing.
When major players move in this direction, it validates the idea that onchain finance, especially around RWAs, is becoming real infrastructure.
From the conversations weāre having, the tone is actually quite constructive. Itās less āwho winsā and more āhow do we make this work in a way that is scalable and compliant.ā
Our partners are thinking long-term. They care about things like regulatory clarity, distribution, and whether there is actual user demand, not just short-term narratives.
Thatās also how we approach it.
Vision is not trying to be the loudest or fastest entrant. The goal is to enter with something that actually works in a European context, connects to real users, and can scale over time.
If we get that right, weāre not competing against the global DeFi ecosystem. Weāre part of building it.