Chairman of Golin, a global PR firm. Author of 'Improvise - Unorthodox Career Advice from an Unlikely CEO' and Director of the USC Center for Public Relations.
Joined June 2009
- Tweets 1,343
- Following 1,052
- Followers 4,419
- Likes 243
178 Photos and videos
Fred Cook retweeted
3 Feb 2023
Read our 2023 Relevance Report to find out more from @IBM's Jonathan Adashek on how we can turn ambition into action. Read more at: annenberg.usc.edu/research/c…
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Lessons from an online war | PR Week prweek.com/article/1749343 via @PRWeekUS
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Bo Burnham: Healing the world with comedy | USC Annenberg School for Communication and Journalism annenberg.usc.edu/research/c…
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Fred Cook retweeted
4 May 2021
Ben & Jerry’s CEO Matthew McCarthy used to be an outlier, but in the past year, leaders at some of the world’s biggest companies have taken a stand on social issues. What’s next for corporate activism? on.wsj.com/3h1ZH6W
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Fred Cook retweeted
19 Apr 2021
Our new Global Communication Report #GCR21 discusses 2 surveys asking how politics would affect polarization...and #PR. Our hypothesis: Though driven by politics, polarization is a communication problem to be addressed by PR and comm pros.
Download: bit.ly/gcr21 #ASCJ
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How the future of politics will impact both the media and communications industries, featuring insights from our recent Muck Rack Live with @fredcook and @cbudoffbrown bit.ly/3p8H3eJ
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I will be previewing the latest research from USC on Friday with Muck Rack. Please join in for a very relevant session. info.muckrack.com/usc-purpos…
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Calling all #PR Professionals! @Center4PR 2021 Global Communication Survey is now open. Share your thoughts on #PoliticsandPurpose here: annenberg.usc.edu/gcs
#PRFuture #ASCJ #GCR
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Excited to welcome Tiffiny Bolden to the @GOLINglobal team.
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Check out the recording from the @Center4PR Relevance Report discussion. Speakers included: @Adrienne_Cadena, @SCCorzett, @mj_harrington, @Marjenay, @digitalcenter, @wilsonglobalcom, @BBYNews, @melissawz, @bimada, @GaryZero, @heatherrim, @B_Gonzalez06
t.ly/J4J2
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Fred Cook retweeted
14 Oct 2020
As @fredcook stated, "No one could have predicted what happened in 2020." Download the 2021 Relevance Report to see the impact the pandemic, social justice issues and other factors will have on the PR industry.
Download at: annenberg.usc.edu/relevance
#PRFuture #Relevance #ASCJ
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The 2021 Relevance Report from the @Center4PR is available for download. The report is a curated collection of 46 short essays from PR industry leaders, USC academics and students addressing social justice, COVID-19 & other issues. annenberg.usc.edu/relevance. #PRFuture #ASCJ
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Thrilled to about this win and to work with this incredible #client.
prweek.com/article/1695616/j…
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Fred Cook retweeted
12 Sep 2020
Learn more about why @benandjerrys partnerships with activist organizations are so successful in our latest episode of #PRFuture with @cmwdc, now streaming on all platforms! 🎧🍦
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Great conversation if I say so myself.
12 Sep 2020
Learn more about why @benandjerrys partnerships with activist organizations are so successful in our latest episode of #PRFuture with @cmwdc, now streaming on all platforms! 🎧🍦
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Thrilled for this exciting partnership with @MicronTech, @GOLINglobal and our fellow @InterpublicIPG agencies
#client
campaignlive.com/article/mic…
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Cheers to the new partnership of @TheBKBrothers and Southern Comfort! #client
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