And that’s a wrap on SMX Boston! A big thanks to everyone who stopped by our booth, we had a blast connecting with you all. We’ll see you next time 👋

Hey, SMXers! Did Tom leave you with burning questions or wanting more? Good news — he’ll be at our booth from 2:30–2:45 p.m., ready to dive deeper into his thoughts and continue the conversation 🤔

Your rankings may be holding steady, but is your visibility? Stephanie Cheung of @getSTAT shows how SERP features and AI Overviews are reshaping search performance, and how to uncover the visibility insights that actually drive traffic and results. #SMX #SEO #AISEO

We’ve officially landed at SMX Boston 🎉 Come find the STAT team for live demos, swag, and plenty of search talk over the next few days. And don’t miss Stephanie’s session, she’ll be unpacking why rankings can rise while traffic falls. 📍 Grand Ballroom C 🕒 3:15 pm

The fact of the matter is AI search is only becoming more relevant as time goes on. So now is the time to start measuring, to get a better understanding of your baseline and how you compare to your competitors. To get started, check out these tips: bit.ly/4dIXMBg

Psst. If you missed @sejournal's webinar with @THCapper on what pixel data actually reveals about your brand’s visibility — you’re in luck. Peep the recording here: bit.ly/4e3iNph

Visual SERPs are on the rise, which can only mean one thing: good photography is essential. Not only does it appeal to users, it’s also important to Google — so it’s time to make sure all your images are looking fresh and up to date 📸

Final call before @THCapper hosts his next @sejournal webinar! You’ll leave with a data-backed framework for identifying how visible your brand actually is on the SERP, and how to adapt your strategy and measurement to match. Don’t miss it: bit.ly/4dCeKzS

Don’t miss our upcoming webinar with @sejournal on how to use pixel data to discover if searchers see your brand. If you're looking for insights into true SERP feature visibility and how to maximize your SERP presence, then join @THCapper on May 27: bit.ly/4dCeKzS

The fact of the matter is AI search is only becoming more relevant as time goes on. So now's the time to start measuring, to get a better understanding of what your baseline is & how you compare to your competitors in the market. Here's how to get started: bit.ly/3OYBIsP

When it comes to AI search, habits have changed, and it’s vital to track much longer search terms. A good place to start is our prompt generation tool. It produces plausible prompts, with a wide range of intents, from topics that users provide — a great place to start!

Ranking #1 doesn't mean searchers see you. SERP features now occupy a significant portion of the page before users ever reach organic results. In some verticals and for certain intents, the top organic result sits well below the fold. That means you could be doing everything right from a ranking standpoint and still have near-zero visibility with real searchers. STAT's Sr. Search Scientist Tom Capper analyzed pixel height data across thousands of search results to map exactly where organic results and SERP features land on the page, and the findings reshape how you should think about organic strategy. Join the free webinar: hubs.li/Q04f_LDV0 #SEO #EnterprisesSEO #SearchVisibility

Based on our recent research, it’s clear that traditional SEO tactics won’t quite cut it for AI search. The good news? You don’t need a completely new strategy, you just need to adapt your existing tactics.

Traditional search results and LLM prompt responses require very different playbooks. While prompt responses bear some similarities to a standard SERP, there are also stark differences — which we examine here: bit.ly/42GSIXG 🔗

Measurement for AI search looks very different to traditional search. Without clear ranking positions, your best benchmark is the performance of your competitors — keep a close eye on them to understand which search terms they’re getting visibility from 👀

Behind every search query, there’s a motivating factor. 🎂 Buying the perfect birthday gift 🏦 Getting to your bank’s online login 📍Finding the nearest restaurant Step 1 is identifying that motivating factor for your content. Let's get started: bit.ly/3TzDpeP

@THCapper in action at @brightonseo #brightonseo #seo

How long can organic go? Insightful take by Tom Capper from @Moz: Position #1 is unlikely to be traditional organic, but it’s still important marketers care about visibility. 🎯 Part of the solution? Impression size matters. Confidently converge AI and SERP traffic.

Day 1 of #SEOWeek, completed ✔️ Great chats, fresh insights, and very good coffee! We’re back for day 2, recharged and ready. Thanks to everyone who grabbed a cup, we’re loving seeing our logo make the rounds. Looking forward to day 2 of search, strategy and great sessions 🚀

Feeling stuck on what to create next? Let SERPs, customers, and competitors do the heavy lifting. This quick guide shows how to turn raw data into real content inspiration 👇