what shocked me when i started working with bigger orgs/enterprises is how irrational they can get
i give you an example: many of them are going back on-prem to build AI data centers because everyone agrees (at industry level) that it's cheaper to build than renting out GPUs hosted in a cloud, that's the statement
and all of a sudden, while they're building DCs, you'll have a new exec coming in, imposing a new mandate and all of a sudden, you'll have the whole org switching to cloud deployments, burning $$$$ by the tens of millions per year in cloud costs, and everyone wonders what happened
that's shocking when you first witness it cause I defo believed ofc a big 50,000 employee company is only making rational decisions how could such a rich, well-resourced organisation make irrational decisions it doesn't make sense
but then you realise the reality is more nuanced, companies are made of people and people are irrational
in the GTM world, we often say "show me the incentives and i'll tell you the behavior" as in, tell me what does an individual stand to gain, and i'll predict what they'll be doing to achieve that
it's very common when you think about it, in my example of a new exec coming in, they'll have potential $$$ bonuses to switch to cloud as opposed to on-prem, so guess what happens? they do switch the company to cloud, that's just how it works
a question that i have on my mind personally, is as we see AI becoming more "decision-makers" in companies, are those behaviors going to change? are we going to see more rationalisation of organisations' behaviors? fun times coming ahead