“All of these are free…We need to give back and make sure that we are welcoming, that we are a safe place, we’re a secure place. And much of that I’ve learned from Europe.”
In Chicago,
@FirstLadyNJ—chair of the NY/NJ FIFA World Cup 2026 Host Committee—pointed to a key challenge ahead of the World Cup: how to build a more accessible and community-driven culture of football in the United States.
⚽ What does it take to make the culture of sport truly inclusive?
Drawing on European models, Murphy emphasized the importance of free, public activations and open community spaces—not just as engagement tools, but as a way to make sport more welcoming, accessible, and grounded in shared experience.
As the United States prepares to co-host the 2026 World Cup, that question will only become more important.
🎥 Watch Murphy’s reflection below.
Moderated by GMF's
@SudhaDavidWilp, the conversation brought together leaders across sport and policy to examine how sport shapes transatlantic connections.
GMF is grateful to partners and supporters who made this conversation possible, including the German American Chamber of Commerce of the Midwest (GACC Midwest),
@adidas,
@comcast, and
@VW.