YouTube: youtube.com/watch?v=MFXaO4vA… Spotify: open.spotify.com/episode/3ZF… Apple: podcasts.apple.com/us/podcas…

Google's May broad core update was a beast. My latest post covers interesting cases, findings, and analysis. Grab a cup of coffee or a red bull. It's not short :) -> Core Roars Back – Interesting Cases and Findings From Google’s May 2026 Broad Core Update I cover: * How March was meh and May was BIG. * Two powerful tremors. * YMYL impact (especially with gambling). * How sites gaming AI Search fared... * How sites impacted by the January 2026 unconfirmed update fared. * An interesting case of a manual action first, then core update second. * Grokipedia Rising (but for how long)? * An interesting case of scaled content abuse (with scaled translations). And more... gsqi.com/marketing-blog/core…

It's New 6/8: @mordyoberstein covers the new Google SEO guidance on tools and advice, @gregfinn on if Google’s new Search profiles will last, more search volatility, Bing no AI and Chrome no AI Mode and @TheMarketingAnu dials up her crypto bros youtube.com/watch?v=BKL3Zy4L…

“The idea is figuring out the right ingredients of optimizations and ongoing testing to find the recipe that works for us to drive the results we’re looking for and hit our business objectives.” #SMXAdvanced #Ecommerce

We got the entire “It’s New” team into a photo at #smx

It’s #SMXAdvanced Eve for Director of Ecommerce Maggie Humphrey, who makes her @smx debut tomorrow! Catch her talk, “PMax vs. Standard Shopping: Driving ecommerce growth in Google Ads,” at 12:30 p.m. in Grand Ballroom B!

About to start @ppcliveuk at #smx

As I watch the live recording of It's New that is no longer live with @rustybrick, @TheMarketingAnu and @AnthonyHigman from @smx I will be live-tweeting my reactions. #SMX

I told you I found a way to troll @rustybrick even if I can't be at @smx in the end! GET FREE ACCESS to the SE Ranking API & MCP... FOR 🔥 3 MONTHS🔥. All you need to do is... 1️⃣ Go up to Barry at SMX 👋 2️⃣ Take a selfie with him 📸 3️⃣ Copy & Paste: "@MordyOberstein made me do it @SERanking 4️⃣ Post the copy & SELFIE to this social platform 🖼️ [Don't forget to tag SE Ranking and me] Done. I will reach out with free access. 🙌 If you get close contact with Barry 🫂 - I will throw in access to @PlanableApp! Please share for visibility and help me pester Barry even though I can't do it in person. I NEED YOUR HELP. Together, we can do this. 🤝 cc: @aleyda @gregfinn @CrystalontheWeb @TheMarketingAnu @garrettsussman @JShehata 🤖 @w2scott @AnthonyHigman @dawnieando @yourfavoriteseo @MrDannyGoodwin @RayMartinezSEO @iPullRank #smx #smxadvanced

Trust me bro? Or ....... Let's Goooo! Qualified Future Conversions is a new metric from Google Ads that will predict if a campaign may succeed at converting down the funnel by predicting which clicks (and ToFu conversions) will lead to down-funnel conversions. Google Ads Coach @jyllsaskingales sat down with @gregfinn to break down Google Marketing Live launches (what they really mean) and how we can leverage and test them moving forward. Thanks for your perspective, Jyll! Hear all of her insights on this week’s Marketing O’Clock. 👉youtube.com/watch?v=5gcyqzQR…

It's New 5/26: EU to fine Google a lot by @mordyoberstein , Bing Images AI results (because everything is AI), ChatGPT ads new features by @TheMarketingAnu and @gregfinn on ratty Google Ads youtube.com/watch?v=Qe8Voz3R…

SMX Advanced is where SEO PPC pros level up and actually have fun doing it. 🔥 🏃 Harbor Run w/ @GregFinn & Gracie 🧘 Yoga w/ Lauren Donovan ⛳ SMX After Dark at PuttShack Boston • June 3–5 🎟️ Register now: marketingoclock.com/smx #SEO #PPC #SMX

It's New 5/21: Big Google Ads News From Google Marketing Live and more with @gregfinn youtube.com/watch?v=KHxzn0B2… we are penalizing @mordyoberstein and @TheMarketingAnu