Joined May 2019
- Tweets 7,684
- Following 413
- Followers 3,857
- Likes 2,432
2,190 Photos and videos
SEO Week 2026 Day 4: The Future recap is live 🚀
Turns out the future belongs to people who can adapt, communicate & build trust
Full recap: bit.ly/4vIDfTk
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Were you at The Garret last night with @VeryWellVersed, Shantel Branch and Oliver Cox for hosted Zero Click Eve, one of the night-before get togethers at @tryprofound's Zero Click 26 NY event?
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Would you give an AI access to your email, calendar, and Google Drive?
@basicallymuppet looks at AI security risks from connected accounts & client data exposure to phishing, deepfakes, and increasingly powerful models like Claude Mythos.
bit.ly/3RTYmUr
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🚨 Tomorrow: iPullRank's year-long study on Google Personal Intelligence & AI Mode revealed
Your Gmail activity may influence which brands AI search recommends
One of the most talked-about presentations at SEO Week is now a webinar
📅 June 11
🕐 1 PM ET
ipullrank.com/webinar-regist…
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🍸 Zero Click Eve is tomorrow.
Join @VeryWellVersed, Shantel Branch, and the iPullRank team at The Garret in NYC's West Village before Zero Click NY kicks off
AI search, marketing, drinks, smart people.
📍 The Garret, NYC
📅 June 10
🕖 7-10pm
🎟️ Free
tryprofound.com/zeroclick/ny…
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We're growing - welcome to Hannah Santo as our newest Digital Marketing Associate
Hannah has experience in content, copywriting, video production & marketing strategy. She's a storyteller with a can-do attitude who's always ready for what's next
Welcome to the team, Hannah!🚀
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WEBINAR this Thursday
iPullRank research on Google Personal Intelligence is pretty wild-we're sharing the full study
📊 ~2K AI Mode responses analyzed
📧 Gmail & Google Photos tested
📈 Connected accounts saw big visibility lifts
📅 6/11
🕑1 PM ET
ipullrank.com/webinar-regist…
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Heather's Day 3 SEO Week recap is live 🌎
"The Ecosystem" was all about how content, AI, discovery, measurement, memory, and user behavior connect.
Check out the highlights 1 very normal evening of Method Man and The LOX
Full recap 👇
ipullrank.com/seo-week-2026-…
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Wikipedia turns 25 this year-still one of the most important sources powering AI search.
LLMs rely on it for grounding, training & citations; that means Wikipedia is part of the AI knowledge layer.
New piece from Carly Stoenner explores why 👇
ipullrank.com/wikipedia-25th…
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Quick update! We're doing a little spring cleaning:
Mike is @VeryWellVersed and we now have the @iPullRank handle👇
Spread the word!
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This Friday: Mike King joins Ask the Experts: SEO Unfiltered at @SMX 🚀
No slides or scripts; just live audience Q&A with Mike, Danny Goodwin, Duane Forrester, and Martha van Berkel on SEO, AI search, content, measurement, and whatever else comes up.
searchengineland.com/smx/adv…
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Review of SEO Week Day 2: The Psychology is live!
Trust, creativity, expertise, personalization & what remains uniquely human
Lots of thoughtful conversations, a few existential moments & plenty of reminders that empathy & lived experience still matter
ipullrank.com/seo-week-2026-…
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For years, SEO and good writing felt like enemies 😅
Sherri Eisenberg argues that AI Search is changing that as retrieval systems reward clear structure, focused paragraphs, direct writing and useful content
Maybe the future of content is clarity 👀
ipullrank.com/content-golden…
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“Either feed the machine or be eaten by it"
@iPullRank: the web’s primary audience is becoming machines, not humans
Wild stats:
→ AI bot traffic 187%
→ Agentic AI traffic 7,851%
→ ClaudeBot crawls ~24K pages per referral
Agents become the interface
ipullrank.com/machine-media
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SEO Week 2026 Day 1: The Science recap is live 🧪
Vector embeddings before coffee, hallway debates about chunking, mild existential crises
Normal conference stuff
The day was about the infrastructure behind modern search - Heather’s full recap is up 👇
ipullrank.com/seo-week-2026-…
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Your inbox may be influencing AI search now.
New iPullRank research by @garrettsussman found brands seeded through Gmail appeared far more often in Google AI Mode recommendations - even fake brands.
AI search is getting very personal 👇
ipullrank.com/google-persona…
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.@iPullRank w/another massive piece:
Retrieval-once AI search is over; LLMs all moving toward agentic systems
And yes, Mike brought patents, research papers & frameworks.
“You are optimizing against a black box behind a black box behind a black box.”
ipullrank.com/agentic-rag
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If you know @iPullRank, you knew he’d have thoughts on Google’s AI Search guidance
His new piece pushes back on:
→ “It’s just SEO”
→ GEO/AEO dismissal
→ Chunking myths
“Google wants SEOs to stay the janitors of the web” 👀
ipullrank.com/google-ai-sear…
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Live today at 3PM EST 🎥
Angela Clark Wilson from iPullRank joins Dre (@deveradigital) on The SEO Video Show to talk enterprise content strategy 👀
youtube.com/live/TVMV9l2zqHw
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.@iPullRank today: Googlebot renders JS. Most LLM crawlers don’t
So if AI systems are scraping your original research, why make it easy?
→ JS cloaking for LLMs
→ Markdown for AI retrieval
→ Protecting information gain
ipullrank.com/cloaking-for-l…
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