I run a portfolio of internet companies. CEO: @latecheckoutplz we build companies like @ideabrowser, @meetLCA, @boringmarketer etc

Joined August 2012
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GREG ISENBERG |XChat retweeted
my entire content strategy is this give you free startup ideas growth playbooks that work i won't hold back and every time you build something from my tweets/pod I'm sippin' a martini & cheering you on your success is my ultimate flex now go ship something & make me proud
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GREG ISENBERG |XChat retweeted
my friend JUST used claude code to rank #2 on google for "mobile diesel repair" within 24h. phones WON'T stop ringing and he made THOUSANDS of revenue. he shows EVERYTHING, the prompts, the whole claude code process, ranking locally hacks in this 32 min saucy tutorial
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GREG ISENBERG |XChat retweeted
The world desperately NEEDS this startup idea. "On-demand tech support for seniors" ($5M ARR) 61.2 million seniors in the US, 61% own smartphones, and exactly ZERO tech support services are built for them. Traditional tech support assumes you know what a browser cache is. Or that "right-click" means something to you. But when you're 75 and trying to join a telehealth appointment, you need someone who explains things differently. Someone who doesn't sigh when you call the mouse pointer "the arrow thingy." The demand is already there. Senior living communities hire "tech ambassadors" at $25/hour just to help residents with basic tasks. Geriatric care managers charge $150/hour and spend half their time setting up video calls. The market is screaming for a dedicated solution. There's a more detailed playbook on @ideabrowser (and prompts to build it) At $29/month for unlimited support, families get peace of mind. Seniors get independence. You get recurring revenue with incredible retention - once someone finds tech support that actually works for them, they're not switching. 15,000 families at $29/month = $5.4M ARR. That's before enterprise deals with senior communities, white-label partnerships with healthcare providers, or premium device setup services. 10,000 Americans turn 65 every single day. This market is growing by 3.6 million people per year. and that's just in the US! Go global. Create high quality tech services for older adults to make them happier and healthier. I hope someone builds this. Sometimes the best businesses solve the most human problems.
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GREG ISENBERG |XChat retweeted
THIS IS A GENERATIONAL MOMENT TO START A COMPANY AND STEAL MARKET SHARE FROM BILLION-DOLLAR INCUMBENTS most billion-dollar companies are "adding AI" the same way blockbuster "added streaming." slowly. defensively. committee-approved baby steps while the world changes around them. ( here's how you steal their market share from billion dollar incumbents: build AI-first everything. AI-native products that couldn't exist without language models at their core. the opportunities are everywhere: 1. vertical AI agents: pick a job title. insurance underwriter. freight broker. customer success manager. build AI that IS that person. commercial insurance software costs $30k/year and brokers still review policies manually. AI-first version: upload policy, get gaps in 30 seconds. the AI is the underwriter. 2. CLI-first tools: developers are living in the terminal with AI. cursor and aider changed everything. what other workflows belong in the command line? AI-powered database management. infrastructure automation. deployment tools. the entire devops stack rebuilt for engineers who think in prompts. 3. AI-native SaaS: don't add chatbots to old interfaces. rebuild the entire product assuming AI exists. expense software where receipts explain themselves. CRMs where meeting notes write themselves. project management where tasks assign themselves. 4. distribution as a moat: build the audience, brand, or community that becomes the gateway to AI for specific industries. own the youtube channel teaching realtors to use AI. build the newsletter showing lawyers AI workflows. create the community where dentists share AI automations. the models are commoditized. distribution isn't. the incumbents can't do any of this. they're stuck adding "AI-powered insights" to software designed when obama was president. note: @meetLCA helps companies go AI-first in a tasteful way) meanwhile, entire boring industries don't even know what's happening in AI. insurance companies think claude is a guy from montreal. logistics firms route everything through excel. your doctor office has a fax machine framework for thinking about where opportunities could exist: 1. find anywhere humans are basically expensive routers. moving data. matching patterns. following decision trees. that's where AI-first wins. 2. price at 70% of the incumbent. be 10x better AND cheaper. impossible to ignore. 3. start with power users who've already hacked together solutions. they get it immediately. everyone else follows them. 4. 1% of any market equals generational wealth. pick boring b2b. pick massive TAM. pick workflows that make people want to quit. note: you can use @ideabrowser for validated startup ideas, painpoints, and prompts to build your idea the prime window is 12-18 months. eventually incumbents will all be AI-first in the same way that desktop companies became mobile-first eventually. And it will be harder to compete. now's the models are good enough so you can actually build on top of them to create insane value for customers. the moment to steal market share from billion dollar giants has never been more in reach. 90% of the incumbents are still sleeping. how much market share will you steal before they wake up?
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GREG ISENBERG |XChat retweeted
you can find startup ideas, trends and prompts to build it in your fav product (cursor, bolt, lovable, v0 etc) at ideabrowser.com
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GREG ISENBERG |XChat retweeted
peak social networking UI
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GREG ISENBERG |XChat retweeted
LLMs made typos go from "you're unprofessional" to "proof you're human" in just 24 months perfect grammar now signals AI (esp with emojis), mistakes and lowercase signall authenticity and humanity
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GREG ISENBERG |XChat retweeted
the LLM wars have begun
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GREG ISENBERG |XChat retweeted
the CLEAREST path to $5m ARR AI startup is something nobody talks about on X, is BORING and requires 0 venture investors. it's called a leveraged agency. & i'm gonna show you exactly how to build one. Phase 1: learn by doing ($1-5k/month) find a b2b/prosumer problem so boring it makes people want to die. insurance forms. invoice processing. review responses. the more soul-crushing, the better. now here's where everyone mess up up: they rush to build software. slow down, cowboy. we'll get there. you do it MANUALLY. like a caveman. $2k/month to be someone's human copy-paste machine. your friends raising seed rounds will think you've lost it. they're building "the future." you're copying data from PDFs. they'll feel bad for you, and you'll probably feel bad for yourself too. but when you do the work manually, you learn what NO customer interview will teach you. which fields actually matter. what breaks everything. what clients say they want vs what they'll actually pay for. YOU EARN THE INSIGHT. six months of this. pure pain. pure learning. Phase 2: Build the Machine ($5-25k/month) month 7 hits different. you've seen every edge case. every stupid request. every way a human breaks the process. NOW you build. not a product. a SYSTEM. AI agents are your new employees. you're duct-taping AI agents together to do EXACTLY what you were doing manually. and better. you dont need to reinvent an agent platform. you build on top of lindy, gumloop, use claude code/cursor. here's the beautiful part... you keep charging the SAME price. client doesn't care HOW you do it. they care that it's DONE. your margins just went from 40% to 80%. you can handle 50 clients instead of 5. you keep costs low, begin using agents to fulfill some of the work. you become a lindy ai, gumloop, claude code/cursor g. Phase 3: Package the Magic ($25k /month) time to segment, you add new pricing tiers. Enterprise: $8k/month. white glove everything. Self-serve: $500/month. here's your login, figure it out. API: $99/month. for the nerds. same backend. different prices. pure profit. watch this: "we use AI to revolutionize workflows" → crickets. "we process your forms in 24 hours with 99.9% accuracy" → SHUT UP AND TAKE MY MONEY. "BuT yoU mAkE it SouNd sO EaSY. HoW to gEt CuStoMers" every week, solve ONE problem in public: "client had 47 customs delays. built this tracker. saved $80k. here's the exact template." give it ALL away. 1000 people see it → 100 save it → 10 try it → 1 succeeds → 9 become clients. you put paid ads behind the organic stuff that is working. that 1 person tells everyone you gave away the secret sauce. the 9 who failed? they pay you $3k/month because doing it themselves is harder than it looks. Why the leveraged agency is a good business to start if you want to make a few million venture-backed startup: burn millions. maybe win. probably die. leveraged agency: profitable day one. still good multiples. t no fundraising. no board meetings. no product-market fit risk because you ALREADY KNOW the market pays for this. you can find a bunch of these ideas at @ideabrowser (free one everyday!!) everyone wants to change the world. the world just wants their PDFs typed into Salesforce. find boring problem → do it manually → build AI agents to replace yourself → charge service prices for automated work. highest probability path to $5M ARR for an AI startup in 2025.
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GREG ISENBERG |XChat retweeted
if you're looking for validated statup ideas, trends, painpoints from reddit, fb groups and optimized prompts for LLMs to build your idea etc.. here you go ideabrowser.com i find the weekend a wonderful time to be building.
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GREG ISENBERG |XChat retweeted
multipreneurship is: - multiple income streams - multiple products - multiple operators - multiple AI agents working for you - multiple business models - multiple communities at bat for you - multiple tax strategies - multiple legal structures - multiple sales funnels - multiple micro experiments - multiple acquisitions - multiple ways to creatively reward employees (bonuses, profit share, phantom equity, equity) - multiple partners - multiple creator partnerships - multiple dividend payments you become your own investor, your own acquirer, your own ecosystem. you're diversifying across products, people, and revenue streams and it is a beautiful way of exploring entrepreneurship (i personally love it). endless opportunity.
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GREG ISENBERG |XChat retweeted
This should be the flag of indiehackers and bootstrapped founders everywhere 🏴‍☠️
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GREG ISENBERG |XChat retweeted
🏴‍☠️🏴‍☠️🏴‍☠️
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GREG ISENBERG |XChat retweeted
If you use GIFs, there is a 95% chance you are over 34 years old. Totally okay, but just FYI.
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GREG ISENBERG |XChat retweeted
You can use your phone either as a time suck machine or a luck machine
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GREG ISENBERG |XChat retweeted
I've been using voice-to-text with my AI/productivity tools lately and I can't go back. Not because I'm lazy, but because I finally realized how absolutely insane it is that we've spent the last 40 years forcing ourselves to translate thoughts into finger movements on tiny plastic squares. Think about it....when you have an idea, it exists in your head as language. Words, sentences, concepts. But to get it into a computer, you have to break it down into individual letter presses, hunting and pecking across a keyboard, constantly interrupting your flow to fix typos and formatting. It's like having a conversation through morse code. I used to think voice interfaces were gimmicky. Siri was frustrating, dictation software was clunky, and talking to your computer felt weird. I honestly didnt get it. But something shifted in the 4 months. The AI actually understands context now. It gets what I mean, not just what I said. And I can do things on the go. Yesterday I used voice with claude code to spin up sub agents that design, code, and market my app. I literally just talked to my computer and told it what I wanted built, and it coordinated an entire team of AI workers to make it happen. No typing, no clicking through interfaces, no managing different tools. It felt like the future finally arrived. We're moving from a world where humans had to learn computer language to a world where computers learned human language. And honestly, I'm here for it. If voice input goes from 0.1% to 10% (not crazy...) of all computer interactions in the next few years, every interface we know becomes obsolete overnight. The entire software industry will have to rebuild around conversation, not clicks. Wouldn't be surprised to see it happen. What do you think?
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GREG ISENBERG |XChat retweeted
the most successful people i know fall into two extreme camps: they're either maniacally obsessed with building their audience or they have zero social media presence. there's nothing in between. the audience builders study every algorithm update, post multiple times a day, A/B test their content, track engagement metrics religiously, and treat their follower count like a stock price. they understand that attention is the new currency and they're mining it 24/7. then there's the other group....equally successful, who don't even have an X or even an IG account. they've completely opted out of the attention economy and focus 100% of their energy on building, creating, and executing in private. what you never see is successful people who are mediocre at audience building. half-hearted posting, inconsistent content, ignoring analytics... that's where dreams go to die. the middle ground is quicksand. i wouldnt say there is a right approach. there's a right approach for you. building an audience keeps you insane amount of leverage. but being off the social media grid has its perks too. choose your own adventure.
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GREG ISENBERG |XChat retweeted
I always forget that Google owns 14% of Anthropic
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GREG ISENBERG |XChat retweeted
You can also find more startup ideas from me, my team and Ai agents scanning Reddit/fb groups at ideabrowser.com
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GREG ISENBERG |XChat retweeted
The entire process of how to make winning ads with 100% AI actors/AI voice (apps making $100k MRR, hooks, automating whole flow, vibe marketing in 43 mins)
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