Steve Jobs didn't sell an MP3 player.
In 2001, every tech company was selling MP3 players.
The pitch was always the same: storage size, battery life, file formats.
"5GB of hard drive; storage for 1,000 of songs. Supports MP3 and WAV."
That's how Creative, Rio, Archos, and a dozen others described their products.
they all disappeared from the market.
Then Apple launched the iPod.
Lauched a product in the same category with same features.
But the pitch was different:
"1,000 songs in your pocket."
One sentence killed an entire category of competitors.
Not because the iPod was technically better, early iPods were worse than some competitors on raw specs.
But because every other company described the product. Apple described the feeling of owning it.
"5GB hard drive" makes you think about a device.
"1,000 songs in your pocket" makes you think about your entire music collection every album you've ever loved
This is what narrative does.
It doesn't change what you built.
It changes what people feel when they hear about what you built.
And in Web3 where most products are technically similar and emotionally identical... feeling is the entire game.
in a market where 50 projects ship the same thing every month, being remembered is the only moat that compounds.