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Learn how Admailr helps publishers maximize their monetization potential while maintaining subscriber trust. Read more 👉 lttr.ai/AsHT2 #AdServer #EmailAdvertisingTips
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Q: What are hashed emails in newsletter targeting? A: Hashed emails are anonymized versions of email addresses used for privacy-safe, consent-based ad targeting across devices. Read more 👉 lttr.ai/AsHIn #AdServer #EmailAdvertisingTips
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"Smart Simple Marketing demonstrates how newsletters themselves can be offered as a done-for-you service, citing statistics that 54% of organizations generate 20% or more of overall revenue through email marketing." lttr.ai/AsGfb #AdServer #EmailAdvertisingTips
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Replying to @iciquebec
Vous avez fait ma journée avec la pub de St-Hubert dans un texte sur la plus importante fuite de données du Québec (dans laquelle le voleur avait été payé en carte cadeau St-Hubert🐔) #AdServer
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Learn how Admailr helps publishers maximize their monetization potential while maintaining subscriber trust. Read more 👉 lttr.ai/AsFZG #AdServer #EmailAdvertisingTips
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"Managing newsletter ads manually — through spreadsheets, email threads, and manual HTML insertion — breaks down as soon as a publisher works with more than a few advertisers." lttr.ai/AsFYU #emailadvertisingtips #adserver
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Replying to @andrewmccalip
Did you use Revive Adserver for the backend or something like it?
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While the benchmark for open rates in media and publishing hovers around 34%, successful newsletter publishers consistently achieve rates of 40% or higher by focusing on the right metrics. Read more 👉 lttr.ai/AsD5V #AdServer #EmailAdvertisingTips
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Newsletter ads can be GDPR compliant when publishers use contextual targeting instead of personal data tracking. Read the full article: Ads in Email Newsletters: The Complete 2026 Guide ▸ lttr.ai/Ar9u2 #EmailAdvertisingTips #AdServer
Maintain reader trust by limiting ads to 20-30% of content, using native formats that match editorial style, ensuring ad relevance through contextual targeting, and clearly labeling sponsored content. Read more 👉 lttr.ai/Ar8ak #EmailAdvertisingTips #AdServer
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Maintain reader trust by limiting ads to 20-30% of content, using native formats that match editorial style, ensuring ad relevance through contextual targeting, and clearly labeling sponsored content. Read more 👉 lttr.ai/Ar8EY #EmailAdvertisingTips #AdServer
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Revive Adserver disclosed a bug submitted by @darky_os: hackerone.com/reports/365050… #hackerone #bugbounty
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Revive Adserver disclosed a bug submitted by rajib_mahmud: hackerone.com/reports/374420… #hackerone #bugbounty
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Heads up, we've been heavier on building than on posting lately, and we made huge achievements on our path forward. That wasn't the plan, but the mission we're on right now turned out to be much bigger than we originally envisioned it when SNPad started. Three things we actually built while it was quiet: 1️⃣ The SNPad Player → Full rewrite that now speaks the real language of the ad industry, and can run inside other TV apps, not just ours. 2️⃣ Premium CTV tracking → A separate intelligence layer that captures how an ad is actually consumed on TV, not just whether it played. 3️⃣ ADVERSE → Our adserver who is gonna target forecast, bidding and reporting in one place, plus a Google Ad Manager bridge for agencies.
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Replying to @LeiferMendez
Si la infra es el 80% de tu SaaS o so amazon o estas sobredomensionado. Yo trabje en una startup de adtech que servia 10M ads al dia con una VM y un adserver en php. La infra era el 1% y ya facturaba.
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Lots of discussion about OpenPath. I am pro OP. My thoughts below. Someone tell me where I’m wrong. OpenPath has value to both the buy and sell side. It has value to the buyer because TTD claims (and I’ll take their word for it) they run OP at cost. They claim their ~5% take rate is just to run it at break even. TTD is making all their money on DSP fees (different discussion) where the other SSPs have higher yields and dynamic pricing so they can make a profit which OP doesn’t need to. The pubs don’t have the same margin rate across all SSPs (it’s dynamic and essentially the SSPs is trying to take the highest margin while also trying to win the auction in the Pub’s adserver/header). Hypothetically OP would have the lowest margin (because they are running it at break even) but the bid would still have to be the highest to win the auction in the pub’s adserver. The one benefit for pubs using OP should be that they get more volume from TTD they wouldn’t otherwise get if they didn’t use OP. If TTD isn’t outright lying about OP and they are running it at breakeven and aren’t favoring it beyond it being the most efficient path to supply then I only see a benefit for buyers to use them. The inherent problem is, Google poisoned the well on this, when a company is on the buy and sell side they have a conflict of interest. Makes them an easy target for all of AdTech to bash them. OP doesn’t do rebates so holdcos who’s SSP rebates go right to their bottom line have every incentive (besides their clients media performance) to use SSPs who give them the biggest rebates. Has any advertiser ever talked about turning off Amazon Publisher Services? Amazing to me they have been able to fly under the radar for scrutiny when unlike TTD I don’t believe they have ever claimed to run it at cost or not to favor their own pipes.
Scoop: Dentsu and WPP have pulled back from The Trade Desk’s most closely-watched initiative, OpenPath, citing concerns over transparency, control and undisclosed costs. The shift signals mounting pressure on the adtech darling’s key supply-chain bets. adweek.com/media/exclusive-d…
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Revive Adserver disclosed a bug submitted by 0xjad: hackerone.com/reports/344571… #hackerone #bugbounty
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Revive Adserver disclosed a bug submitted by nigh7c0r3: hackerone.com/reports/346816… #hackerone #bugbounty
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