Heads up, we've been heavier on building than on posting lately, and we made huge achievements on our path forward.
That wasn't the plan, but the mission we're on right now turned out to be much bigger than we originally envisioned it when SNPad started.
Three things we actually built while it was quiet:
1️⃣ The SNPad Player → Full rewrite that now speaks the real language of the ad industry, and can run inside other TV apps, not just ours.
2️⃣ Premium CTV tracking → A separate intelligence layer that captures how an ad is actually consumed on TV, not just whether it played.
3️⃣ ADVERSE → Our adserver who is gonna target forecast, bidding and reporting in one place, plus a Google Ad Manager bridge for agencies.