🎭 The biggest assumption in analytics: "The data is reliable." 🤖 But bots simulate humans. 🔄 Duplicate accounts mimic engagement. 🎯 Incentives distort intent. We build funnels on flawed foundations. WGA replaces assumption with proof. #DataAssumptions #AnalyticsTruth #WGA

There are hard moments as a data analyst. Like when you spend hours cleaning messy data, only to have the goalposts move. Or when you're asked for “just one more quick change” five times in a row. Or when a report gets questioned because someone pulled numbers a different way. It can be exhausting. But even on the tough days, there’s something satisfying about finding clarity in chaos and helping others see what the data is really saying. #DataAnalystLife #PowerBI #AnalyticsTruth

Unsurprisingly awesome post from @JulienCoquet on the new @googleanalytics tag. And this flowchart? #analyticstruth juliencoquet.com/wp-content/…