The “Bowtie” GTM tech stack is severely underrated.
There are 7 steps, and here are our favorite tools for each:
1️⃣ Awareness
Outbound: Instantly(.)ai, HeyReach, Clay, Apollo(.)io
Content: MagicPost, Ordinal, Jungler, Figma
Ads: Fibbler, ZenABM, Factors(.)ai, HockeyStack
Partnerships: AppDirect, Claude, Limelight, ChatGPT
2️⃣ Education
Lead Magnets: beehiiv, HubSpot
Lead Enrichment: Findymail, BetterContact
GTM Orchestration: Clay, Claude Code
3️⃣ Selection
Website Visitors: Apollo(.)io, RB2B
Email Flows: Customer(.)io, ActiveCampaign
Website Content: Webflow, Strapi
4️⃣ Mutual Commit
Deal Rooms: Qwilr, Aligned
AI Notetaker: Ergo
CRM: HubSpot, Salesforce
5️⃣ Onboarding
User Activation: SmartBear (Swagger), YouTubeq
CDP: Twilio Segment, Hightouch
Contracts: PandaDoc, DocuSign
6️⃣ Retention
Product Analytics: Mixpanel, Amplitude
Lifecycle Marketing: Customer(.)io, ActiveCampaign
Customer Support: Intercom, Pylon
7️⃣ Expansion
Referral Programs: Rewardful, Tolt
Reviews: G2, TrustRadius
Community: Discord, Slack
Bookmark this for your next tech stack evaluation.