how to acquire your first 100 users if you’re building solo?
in all likelihood, it’s gonna be hard and you’re gonna fail at it
bc you’ll most likely give up
but for the ones who don’t, the playbook is simple
be very clear on your user persona
If you’re building a note taking app, who is it for? students? professionals? apple notes users? notion fan boys? who exactly?
if you’re building a reels maker, who is it for? ecom brands, agencies, indie hackers, funded startups, creators
go as deep as you can but do not start marketing without answering this
once you know who you’re supposedly building for - understand the pain problem you’re solving for them
a note taking app will make note taking better but for a student - it’ll help them capture lectures or for a business owner - it’ll help them capture client/vendor meetings ….
channels, outreach, bla bla - everything is useless without this
do not start if you’re not sure about this
the first 100 customers or users will essentially help you
- validate your hypothesis
- improve your product
- fine tune your value proposition and improve your communication
for instance, in case of Audionotes
as dumb as it may sound, one of the biggest winning content piece was “3 years working from home and I wish I had this app” as it somehow worked well with professionals who took a lot of meetings but hated taking notes and also did not want to use a bot
we would have never thought about this had we not gone deep into understanding our users and their potential problems
now, that you know who you’re gonna target
- pick one or two channels and be consistent around them but with a proper plan
- channels - x, LinkedIn, Reddit, cold outreach, Instagram, tiktok…
- and the channel can be organic or paid
now, which one(s) to select?
- the ones where your product can be relevant and where you can be consistent for 30 days
let’s say it’s Twitter and you’re trying to sell your note taking app
- you need to understand if your target audience spend time here
- if you wanna do organic or paid
paid is faster and organic is slower
finding a relevant influencer or running ads here would be paid and posting on your own and using the algorithm to push your product would be organic
any channel is fine depending on your budget and the time you are okay to spend in acquiring these customers
for instance, replying to relevant posts on reddit maybe a great strategy but may take months to get you any users as the process involves building karma > posting in a non obvious way > waiting for the correct post to reply to and so on
a twitter organic strategy would mean you posting about productivity and note taking or maybe just building in public so that the algo shows your posts to people interested in this niche
you can ofc go viral doing any of the above but the chances are very very low so assume you won’t and then create a plan
cold outreach might involve sending dms on x (might not want to do this for a note taking app but who knows if I want to do b2b)
a tweet here or there or a random reddit reply won’t yield any results
tiktok ugc may not work if you don’t have multiple accounts and if you don’t post for a decent enough time
a organic social media channel approach would only work if you’re able to train the algo to push your content to the right set of people
you can do hack stuff like creating an account on hinge and pushing your app via chat for a dating profile optimiser (if you don’t get blocked)
there are tons of ways but all of them require effort and consistency or money but with good clarity on your user persona and value prop
don’t rely on luck - going viral happens very rarely but consistency with a plan always leads to something
good luck acquiring your first users :)