Offer section alone has 90% of impact on the CVR / AOV.
Yet this is where most brands make mistakes.
The problem I commonly see is people experimenting with different apps, subscription boxes, offers, etc.
When you mix & match stuff it always ends up in a disaster.
The offer section HAS to be clear, and intuitive.
Simply having the wrong name on your offer can confuse customers and fuck up your CVR.
For example, let's say your quantity offer is:
-> 30 day supply
-> 60 day supply
-> 90 day supply
And your subscription options are:
-> One-time purchase
-> Delivery every month
-> Delivery every two months
Now put yourself in the perspective of an older woman reading this offer.
She has to think about how much supply she needs, what the subscription even is, calculate how frequently she'll need it, and so on.
It's too long of a mental process. She simply won't buy.
Now imagine you had the same "X day supply" offer.
However, you optimized the subscription offer.
Now, you have two subscription options:
-> One-time purchase
-> Subscribe & save (or autodelivery)
Product gets added into cart and it clearly says:
-> Quantity: 90 Day Supply
-> Delivery every 90 Days
BOOM, it's 10x more simple for someone to understand it.
Here's an example of a clear and visual offer we made for Blisque.