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> A small anecdote that gives you a sense of his operating style. In summer 1996 (one year into the public web, three years into the open web with the Mosaic browser), David was a Brighton-based philosopher with a
pavilion.co.uk/david-pearce page on his local ISP. He had been writing critically about the British Field Sports Society, the UK lobby for fox-hunting and other blood sports. The piece in question was called “Killing for Kicks.” It still exists at
hedweb.com/killkick.htm and reads like it was written by someone with both a temper and a thesaurus: the BFSS is “this chillingly ill-named outfit,” its rhetoric is “an almost equally Orwellian parody of the abuse of language” (comparison: pro-slavery “drapetomania”-talk), its actual practice is “the pornography of violence.” The illustrating images included a huntsman giving a Nazi salute. David understood meta tags well enough that when anyone AltaVista-searched for “British Field Sports Society,” David’s anti-BFSS article was the top result. The BFSS’s own audience was being routed straight to his critique of them.
> On August 8, 1996, the BFSS’s Chief Press Secretary sent a letter threatening a court injunction and legal damages against David and Pavilion Internet (his ISP), demanding the article come down within seven days. On August 28, the BFSS’s solicitors faxed Pavilion a further legal threat: comply by 4 p.m. the next day or face imminent court action. Pavilion wobbled. David’s response was to publish the entire legal correspondence on his site (it’s still up, at
hedweb.com/censor.html), turning a censorship attempt into a Streisand-effect campaign. ISPs and individuals across the UK and abroad offered to host the article for free. That is how David ended up with
hedweb.com. The BFSS got a much wider readership for “Killing for Kicks” than they would have if they had ignored it, and David acquired both a domain and a permanent demonstration of how to handle a legal threat from a position of moral and technical advantage. He has been quietly outmaneuvering people on the internet since the internet was three years old.
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