Day 21: Eye-opener day
Had a call with the person I booked a call last week
Some harsh truths:
– UK maternity is heavily regulated
– Someone already burned £300k building a similar app
– OBs can’t give medical advice after 12 weeks
– 99% of consultants work under the NHS
→ anything “clinical” = slow death by bureaucracy
They shared these:
new → wawafertility
old → badgernotes
a whole list of fertility clinic software
And it made something very clear:
Clinical apps = too “form-ish.”
Consumer apps = zero clinical grounding.
I’m building the bridge in the middle.
Patient-first.
Evidence-informed.
Still warm.
Still personal.
Still global.
Not a hospital portal.
Not a fluffy consumer app with just cute icons and no depth.
A product that understands both sides:
The emotional journey and the medical structure behind it.
For parents.
For better decision-making.
For feeling supported, not overwhelmed.
This isn’t geo-bound.
Pregnancy is universal.
Good design good evidence should be too.
Still building.
Still shipping.
Day 21 🔥
Day 17 of building the pregnancy app i wish existed
Wohoo! We have another demo scheduled.
Next steps: Detailed video Demo is ready, now i need to make a presentation making my target customers decision seem almost a no brainer to go for it, work on the feedback and make a smaller demo.