I saw this and I totally agree. I think what's missing here is the little wrinkle that some ads can check multiple boxes, and a 322 ad can create multiple ads. A 322 ad can fill the role of multiple ads.
In the Olympic rings analogy that I use to teach creative strategy, we can follow this exact framework of the three rings on top being one for each avatar, and the two rings on the bottom being ads designed as a second touch from more than one avatar. Now you're sitting with four to eight proven ads, with two or three creative tests being all you need
If you run Meta ads, this is the only video on Andromeda you need to watch.
We sat down with a Creative Strategist at Meta, someone who works directly with the top 1% of disruptor brands on the platform.
Here's our full conversation
00:00 Working with Disruptor brands at Meta
02:34 What is Andromeda?
09:34 Andromeda GEM working together
11:15 The shift from targeting to creative
14:50 Creative similarity explained
19:10 Targeting personas
23:30 Creative strategists in the AI era
25:13 Creative themes
30:29 Is changing the script enough?
36:56 How many creative concepts should you run?
41:22 Brand consistency vs creative diversity
43:40 Partnership ads deep dive
52:55 Meta AI tools brands should be using
57:56 Measurement & ad account structures
1:01:18 Advice for brands wanting to become Disruptors
1:02:40 Where to stay up to date with Meta updates
our most valuable episode to date