“Fine jewellery is just for special occasions.”
She built a brand that made it part of everyday expression instead.
Meet Tamannaah Bhatia. Choosing ownership over visibility.
Tamannaah didn’t just break the barrier.
It made building personal.
@tamannaahspeaks
#BreakToBuild #Razorpay #Tamannaah
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Tamannaah Bhatia was told celebrity-led brands in India never last.
She obsessed over the product anyway, and Tamannaah Fine Jewellery is now building a brand designed to outlive the spotlight itself.
@tamannaahspeaks
#BreakToBuild #Razorpay #Tamannaah
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May 29
Thanks @Razorpay for presenting #BreakToBuild builder's mark to us 🙌.
Here is our story...
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Revant Himatsingka realised India didn’t just have a food problem, it had an awareness problem.
He started by reading labels out loud, then went on to build a food brand that practices everything he’s been preaching.
@foodpharmer2
#BreakToBuild #Razorpay #OnlyWhatsNeeded
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Aravind Sanka was told a bike-taxi business wouldn't survive India. But he stayed true to the idea, built, and today @rapidobikeapp moves millions of Indians every single day.
#Razorpay #BreakToBuild #BuiltAgainstTheOdds
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“Ghar ka nuskha isn’t a real business.”
She turned generational remedies into a brand people trusted.
Meet Diipa Büller-Khosla. Bringing traditional care to a new generation.
Indē Wild didn’t just break the barrier.
It made roots feel relevant again.
#BreakToBuild #Razorpay #IndeWild
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People said, “Indian traditions are set in stone.”
@AnupamMittal built @ShaadiDotCom and changed how India finds its life partner.
Watch the founder’s story.
#BreakToBuild #Razorpay #Shaadi
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People said, “This market has no room for a new player.”
Aravind Sanka built @rapidobikeapp for the everyday rides India still struggled with.
Watch the story.
#BreakToBuild #Razorpay #Rapido
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“This market has no room for a new player.”
He looked at how India moved and built differently anyway.
Meet Aravind Sanka. Rethinking how India moves.
@rapidobikeapp didn’t just break the barrier.
It made getting there the easy part.
#BreakToBuild #Razorpay #Rapido
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May 25
When not ads in the break, but dreams sell.
Razorpay sold real heroes of India, not products in the cricket break.
From an 8-year-old boy to a 90-year-old grandfather - breaking everything and making something.
This is not an ad, this is a movement.
"Build for India" is the coolest thing now.
Tag the friend who is still looking for a job.
It is time - now for BreakToBuild.
#BreakToBuild #BuildForIndia #Razorpay
May 20
Most cricket ads sell products.
We wanted to sell the dream of building.
So we handed India’s biggest spotlight to 30 founders.
An 8-year-old starting up. A 90-year-old starting again.
People who broke barriers and built anyway.
And in doing so, they created jobs, solved real problems, and moved India forward.
But this was never meant to be just an ad campaign.
It’s a movement to make builders visible, celebrate ambition
And remind the next generation that the coolest thing you can do right now is build for India.
To every founder out there rewriting the rules - this one’s for you.
And whoever said founders can’t act… wait for the ad breaks 👀
They might just inspire you to build something too.
BreakToBuild | @Razorpay
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May 25
When we started iD, many believed fresh food couldn’t scale without preservatives. We believe food should stay clean & honest, even at scale. This is our story.
#BreakToBuild
@Razorpay
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May 24
People told me comfort wasn’t a category you could build a brand around. I knew they were underestimating how many people were silently uncomfortable. Here’s what we built anyway.
#BreakToBuild @frido_official @Razorpay
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“This problem is not big enough.”
He built for millions of people who had simply learned to live with discomfort.
Meet Ganesh Sonawane. Rebuilding how India sits, works, and rests.
MyFrido didn’t just break the barrier.
It made comfort non-negotiable.
@frido_official
#BreakToBuild #Razorpay #MyFrido
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“My product won’t stand out.”
She built a brand people trusted in a category full of noise.
Meet Saloni Anand. Building where wellness meets real outcomes.
Traya Health didn’t just break the barrier.
It rebuilt trust in the category.
@TrayaHealth
#BreakToBuild #Razorpay #TrayaHealth
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“Just passion is not enough.”
He turned consistency into something people could actually practice every day.
Meet Saurabh Bothra. Turning showing up into a system.
Habuild didn’t just break the barrier.
It made discipline repeatable.
#BreakToBuild #Razorpay #Habuild
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Vinay Dube started Akasa Air mid-pandemic. His biggest leraning - the right time doesn't exist, just get started...
@AkasaAir
#Razorpay #BreakToBuild #BuiltAgainstTheOdds #Akasa
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People said, “Indian homes won’t adopt solar.”
Shreya Mishra made switching to clean energy feel practical and possible.
This is her story. Watch now!
#BreakToBuild #Razorpay #SolarSquare
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“The market’s too competitive.”
They built a brand people chose for what it stood for, not just what it sold.
Meet Dhruv Madhok and Dhruv Bhasin. Creating clean choices where there were none.
Arata didn’t just break the barrier.
It changed what goes on the label.
#BreakToBuild #Razorpay #Arata
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People said, “India couldn’t build world-class tech.”
Sanket Shah built a global AI video platform from India anyway.
This is his story. Watch now!
#BreakToBuild #Razorpay #InVideo
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