Last year, we helped a creative agency with 20 years of craft and local media coverage on TV and the news.
But their website and presence told a completely different story.
Their work was nothing short of incredible, with a healthy flow of referrals built over decades. Their dream clients, real estate developers and design-forward brands weren't the ones reaching out.
But smaller, low-budget prospects were and the site had no way of filtering them out.
The site didn’t have a clear sense of who it was built to serve. The messaging was confusing, and it repelled the people they wanted to attract.
So here’s how we approached the challenge:
→ Deep discovery to understand the founder’s vision and where he wanted to take the brand.
→ Defined their ICP, positioning, and messaging from the ground up.
→ Built a new identity rooted in their heritage with a playful, spray-paint-inspired direction that felt alive.
→ Structured the site with intentional copy, curated visuals, and social proof woven throughout to build trust fast.
And bam, within 30 days of launching, the client told us:
"We generated $100k in new sales with only 2 projects ever since we launched the new site and brand."
An added bonus is that we also got recognition for site of the day from Awwwards, the FWA and CSSDA.
If you already have a great reputation, you definitely need a proper system and presence to support it.