๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ๐ฌ๐ก๐ข๐ฉ ๐ข๐ง ๐ ๐๐ข๐๐ก๐ ๐๐๐ซ๐ค๐๐ญ: ๐๐ก๐๐ซ๐โ๐ฌ ๐๐ซ๐จ๐ฌ๐ฌ๐ซ๐จ๐๐๐ฌ ๐ข๐ง ๐๐ฅ๐๐๐ง-๐๐๐๐ก ๐๐จ๐ญ๐จ๐ซ๐ฌ - This case, developed for the technology entrepreneurship domain revolves around the story of Chara Technologies, a Bengaluru-based deep-tech start-up that developed rare-earth-free motors amid global supply disruptions. It demonstrates how to identify market opportunities, outlines key considerations for scaling a technology start-up, and discusses the challenges that can lead to early pivots.
The case provides an opportunity for the students to understand the DeepTech startup area. It also examines the strategic and operational considerations for establishing and expanding business opportunities for these organizations. Learning objectives:
ยท Understand how to identify a business opportunity or market gap by analysing market trends
ยท Appreciate the key challenges and opportunities in establishing a hardware manufacturing firm in a new technology sector in the Indian market
ยท Understand the rationale behind a business model pivot, from an R&D focus to production, and develop a strategic plan for its implementation
ยท Evaluate the main considerations for scaling and expanding a new technology business
This case is suitable for advanced MBA and Executive MBA courses focused on Technology Strategy and Product Development, Operations Management, Entrepreneurship and Scaling-up, General Management and Strategic Decision-Making.
Access the case here:
iimcal.ac.in/case-studies-liโฆ
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