宮崎で開催中の「Commerce Summit」に、KOMOJUの営業・マーケティングメンバーが参加してきました！🌴今年のテーマは「Connection Drives Commerce～ 顧客との関係が、次の成長をつくる ～」。 パートナーや加盟店の皆様と一緒に、AIやAgentic Commerceといった最新のコマーストレンドを学び、交流を深めることができました！✨ #CommerceSummit #KOMOJU #最新コマース #AgenticCommerce

CommerceSummit 宮崎シーガイア。とてもいい会場でしゃべらせてもらいました。

本日より3日間、コマースサミット@宮崎にお邪魔します！！ AI最前線で闘う弊社らしく、最高にワクワクするプロダクトを引っ提げておりますので、参加される方、ぜひご挨拶させてください！！ #CommerceSummit #コマサミ #ZEALS

「commerce summit」6月10日～ 初日keynoteで「ブランドと顧客の関係はどこまで深まるのか ─ コミュニティが生む新しい価値」として、九南サービス・田中様、都城市ふるさと納税課・野見山様と一緒にお話しします☺ commerce.summit-japan.com/ #commercesummit #コミュニティマーケあたりまえに

コマースサミット Day3用 副読note　 #CommerceSummit｜島袋孝一＊しまこ＊ @simakoo1 #note note.com/simako/n/nd11fcdaed…

たぶん、ちょっと、便利なの、作った。(公開情報からの抜粋） . コマースサミット2024登壇者のFBアカウント一覧（公開情報より）｜島袋孝一＊しまこ＊ @simakoo1 #note #コマースサミット #CommerceSummit note.com/simako/n/nd96d5c82f…

2012年夏。店舗の宣伝で、地元TV局(BBC)の深夜番組のインフォマに出演した。翌朝、子どもの幼稚園の送り時に、担任の先生から「昨日、テレビ出てましたね」と言われたことが、大津のハイライトです😂 #CommerceSummit #コマースサミット

コマースサミット Day2用 副読note　 #CommerceSummit｜島袋孝一＊しまこ＊ @simakoo1 #note note.com/simako/n/nb7c9e2552…

コマースサミット Day1用 副読note　 #CommerceSummit｜島袋孝一＊しまこ＊ @simakoo1 #note note.com/simako/n/n56037a276…

I’ve been at @commercesummit all morning and heard a recurring topic of convo — TikTok Shop And it got me thinking… I think the reason we’ve been having a hard time getting things up and running with TikTok Shop is because we’ve moved away from the idea of working with “Creators” because we’d rather get content from our customers. Now this is great for ads – but we’re missing the boat for TikTok Shop which is clearly keeping creators alive and well. It’s a double-edged sword here – your content needs to be snappy & on trend to stand out from the millions of other videos BUT it also needs to be authentic and organic while having a solid hook, story, and CTA. We initially tried to use our usual influencer seeding strategy to get influencers and creators interested in promoting on TikTok Shop But had a hard time with this So we tried the complete opposite – wanting creators who were hungry and looking to make solid commission to come to US And so @DanilSalukov told us that this was possible with @Insense_pro So 2 months ago we started up some campaigns. And we quickly learned that with approaching TikTok Shop, you need 2 main things: 1. High Incentive Commission Structure Now if you’re just starting out on TikTok Shop – obviously you have 0 sales And affiliates in TikTok’s directory are looking for top sellers that are already proven to win (AKA ones that can make them the most $$). So how do you get over that hurdle? A high incentive commission structure With high incentives – you need to make sure you’re offering enough commission where creators can see that promoting your brand is worth it ($$) for them. While we do a % commission structure, that’s not the only one… (And this is where @Insense_pro really came in clutch) We needed another way to incentivize creators to work with us And natively in TikTok Shop you can do a % affiliate commission structure (we do 30-50%) *Correction – you can ONLY do the affiliate commission structure in TikTok Shop This is the biggest plus for @Insense_pro because with them, you can set up a pay per post structure Where you can offer a flat fee (we did $50-$100) on top of the % commission Now we have a fighting chance to incentivize enough people to promote our product that hasn’t been sold yet on TikTok Shop. We’re paying them off the bat, so money straight into their pocket commission for any sales they get. Now you’re exposing yourself to gaining even more affiliates with that extra incentive that you can only get on Insense. We immediately saw that this attracted higher-quality creators and we can have even more control over the creative direction. Once we have enough social proof in terms of actual sales – the gates will open for more affiliates to come in and want to promote the product. 2. Detailed campaigns Clearly lay out EVERYTHING - and prioritize quality content. This is where you have to perfect your campaign descriptions, so you get the right people applying to be a part of your brand. Yes. You read that right. We created our campaign on @Insense_pro with a commission flat fee structure and noted any criteria we require for our brand Within 2 days of launching, we got 29 qualified creators applying who were genuinely interested in promoting Obvi AND fit the brand well. The biggest tip is figuring out how you can support them even further, giving them tips on what type of content usually does well We gave them the steps to succeed and they were easily able to pump out content fast Like within 3 weeks fast – we got 80% of our affiliates’ submitted video content Sales results are TBD – so stay tuned But so far we’ve been able to gather 20 pieces of tagged media and we have content rights over. So the next step is to start putting some media spend behind these pieces of content and running TikTok Spark Ads with these influencers to drive sales & hopefully get additional affiliates interested in promoting our product. We’re happy to be #proudpartners with @Insense_pro because they’ve been able to help us tackle TikTok Shop and UGC in the best way possible.

He is the real deal, super funny to hear him tell the history of offline DTC

Hearing the next episode of #bigshot podcast live with @harleyf and Mickey Drexler @ #CommerceSummit Great stuff 🙏🏻 @m_starkman @ray_cao @Rise_ai

"This might be the greatest talk in commerce history" @harleyf is interviewing Mickey Drexler. Really great job @m_starkman @commercesummit

“Engaging conversations with Mai Bisnar and April Lee-Tan at PICPA’s GAO-MMR Conference & Commerce & Industry Summit! Such insightful discussions—hope you enjoyed them as much as I did! #PICPA #GAOMMR #CommerceSummit”

【速報】滋賀県出張決定。 つまり、帰途、きっと、 #cmc_central @CMC_Central にも...!? #CommerceSummit

僕は、行かないんですけど、気になる方、リストフォローを〜。 #マーケターの集い 参加者、ちらほら見かける。 （たぶん非公開セッションが多く、実況はされないと思われる。） #コマースサミット #コマサミ #コマースサミット23 #コマースサミット2023 #commercesummit x.com/i/lists/16713283627517…

4:30起きで、京都へ出発🛫 #Shopify #ShopifyPlus #CommerceSummit

Speaking after Harley was not on the bingo card this year, but a las here we are 🙃. Doing werk in the Chunky Dunkys 🔥. #CommerceSummit

Excited to be at #CommerceSummit today w/ so many talented DTC and eComm folks!

In-store ads are becoming an upper-funnel tactic and a fantastic opportunity for brands to get in front of customers who are ready to buy. Tune into this #CommerceSummit session with @CoolerScreens to learn how to connect data points across retail media. tinuiti.com/content/webinars…