Primary Goals → (VS) → Secondary Goals in
@Google Ads Campaign Optimization
If you mark micro-conversions like “Add To Cart” as Primary Goals, Google Ads will report and optimize campaigns for those actions similarly to important conversions like “Purchases/Leads”
👉 Primary Goals:
When a conversion action is marked as “Primary”
Google Ads uses it for Smart Bidding
Included in the “Conversions” column
Helps optimize campaign performance
Used as the main optimization signal
Examples:
↳ Purchase
↳ Lead
👉 Secondary Goals:
When a conversion action is marked as “Secondary”
Used only for observation
NOT used for bidding optimization
Appears in the “All Conversions” column
Examples:
↳ Add To Cart
↳ Page View
↳ Button Clicks
#PPC #GoogleAds #ConversionTracking