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“Microsoft launches Copilot Checkout, joining the AI shopping race against Amazon, Google and OpenAI” 🤖 Microsoft has launched Copilot Checkout in the U.S., letting shoppers complete purchases directly inside Copilot conversations without navigating to external sites, powered through partners like PayPal, Shopify and Stripe 🛒 Shopify merchants are auto-enrolled by default (with opt-out) and major brands like Urban Outfitters, Anthropologie, Ashley Furniture and Etsy sellers are part of the initial rollout 📈 This launch comes as AI-driven ecommerce traffic surged ~693% year-over-year during the 2025 holiday season, highlighting how fast AI shopping interest is growing 🏁 Microsoft is positioning Copilot Checkout as a competitor in the AI shopping race alongside Amazon, Google, OpenAI and others pushing similar in-chat buying capabilities 📲 Completing purchases inside Copilot without redirects shortens the buyer journey — a big shift in where and how people shop online #CopilotCheckout #Microsoft #AIShopping #Ecommerce #AgenticCommerce #RetailTech #DigitalCommerce #Shopify buff.ly/kqjDm3F
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