LAUNCH ANNOUNCEMENT:
My new Creative Operations agency, MARSHAL, is now officially live.
🤔 THE PROBLEM
Your media spend is tracked to the penny, ROAS down to the 2nd decimal...
your creative production spend?
... is a line item and a shared Drive folder (that is a mess).
Research from CreativeX and Forrester consistently shows the same pattern: 52–65% of produced creative never reaches deployment.
... 50% of creative that brands pay for, never even reach a customer. not a single impression for their $. that's INSANE.
Not because the work is bad. because nobody owns what happens between "done" and "live."
🔥 Marshal is the 'Fire Marshal' for THAT gap. I'm here to reduce your Creative Waste:
• i find where assets stall
• build the system to keep them moving
• own the workflow so nothing gets buried
• most importantly... are able to surface new metrics you weren't able to track before, in order to proactively plan your creative pipeline
Marshal isn't a DAM tool, a simple project manager hire, or a side quest for your CMO... It's the system that manages your entire creative supply chain. measurement platform, operational methodology, and strategic intelligence in one retainer.
❓ WHY THIS, WHY NOW, WHY ME
- brands get left behind following all their agencies SOPs and processes and things get lost and deprioritized allll the time. they don't have the time, resources, and knowledge on how to navigate building this creative engine plane while its flying
- brands have scaled their creative volume DRAMATICALLY the last few years.
but the infrastructure, services, and people have not yet caught up. many are producing more and more - and have no idea if its all live, what is getting the best ROI, and who is even in charge of tracking it all.
- I have sat in all seats and have a unique POV; Media Buyer, Ad Creative, & Operations across Agency, Brand, and SaaS side.
I'm excellent at client services and building clarity in chaos and deeply understand the Creative partners, the brands, and the Media buyers - each stakeholder in this process. i was the ICP, therefore i am best equipped to help each person in the equation.
This is where I come in.
Just $5k/mo as a senior level strategist & executioner to build, manage, route, and support optimizing your Creative Supply Chain.
🙏 HOW YOU CAN HELP
if you are, or know anyone who has a:
• DTC Brand $10-100M in revenue
• 2-3 creative sources/partners
I can likely help - please send them my way via reply, DM, or my site:
➡️
marshalops.com
thank you!!