This month's trending news highlights for Marketing & Communications ➡️ ➡️ @adage: ChatGPT ads are near—what brands are asking about paid AI results: bit.ly/4tmfWyy ➡️ @Businessinsider: OpenAI has a $25 billion opportunity in the ad business — but a lot to prove: bit.ly/4ayro2C ➡️ @washingtonpost: Angry gamers are forcing studios to scrap or rethink new releases: wapo.st/4a40Y8I ➡️ DemandGenReport: Demand Gen Report 2026 Trends: Gartner Marketing Practice’s Christy Ferguson: bit.ly/4aAEQTC ➡️ In.Comms: Why It's Time to Adopt an AI-First PR Strategy: bit.ly/4ko2I04 ➡️ MediaPost: This Super Bowl, The Tease Is The Thing: bit.ly/4a0I6Yh ➡️ @cxdive: 6 customer experience trends to watch in 2026: bit.ly/4rxTJf5 ➡️ @cxdive: Digital twins of the customer are ‘no silver bullet,’ experts say: bit.ly/46mkb38 ➡️ DemandGenReport: Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines: bit.ly/4r19s6r ➡️ @Digiday: Inside the brand and agency scramble for first-party data in the AI era: bit.ly/3NZi1jI ➡️ @marketingdive: How brands can assert control as AI rewrites advertising’s playbook: bit.ly/3Oa6Swq ➡️ MarTech: Are ChatGPT ads worth NFL-level money? bit.ly/3NSmNQ6 ➡️ @MarketingWeekEd: ‘Mindful consumption’: What would an under-16s social media ban mean for brands? bit.ly/46ryB1Z ➡️ @modernretail: Lowe’s is licensing its checkout software to other retailers: bit.ly/4rC6R2R ➡️ @modernretail: At Starbucks, a Bearista collectible and a record-setting Red Cup Day drive foot traffic resurgence: bit.ly/3Oa6SMW #GartnerMKTG #CMO #Innovation #Strategy

News Perspectives by Gartner: Navigating the AI-Driven Buyer: A New Era for Sales Engagement by Luke Tipping, Daniel Hawkyard, DemandGenReport bit.ly/4kF561s #GartnerNewsroom

News Perspectives by Gartner: Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action, by Steve Rietberg and Tyler Huguley, DemandGenReport bit.ly/4jQkZSK #GartnerNewsroom

LinkedIn Releases AI-Assisted Intelligence Features LinkedIn released two AI-powered features — Account IQ and Relationship Map — to enhance its existing Sales Navigator platform By #DemandGenReport demandgenreport.com/features…

Le saviez-vous ? #demandgenreport #managema #managemaspace #contentcreator #marketingbrand #contentmarketingtrends #contentstrategy

95% of buyers choose vendors that provide good content that assists with navigation through each stage of the buying process. 🤯 That’s way too many lost opportunities if you don’t have a sales funnel in place! #marketing #socialmedia #sales Source: Demandgenreport

Hosted by demandgenreport (tag here), the event will have over 500 sales and marketing experts. B2B Martech community, let's talk ABM, intent, content, ROI, and engagement. Let's rethink the future. . . . #boston #salesandmarketing #b2bnetworking

Thank YOU for making our 'Home for the Holidays' campaign such a huge social success! We are honored to win #thefinny for our Killer Content from @DG_Report! 🙌 #marketingawards #thefinnys #DemandGenReport

Well well, according to DemandGenReport, 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson. Time to put the wine word out there guys... #blogger #wine #winelover #winetime #winegeek #winefacts #winesales #sales

91% of consumers are seeking more visual and interactive content. (source: Demandgenreport) It's not surprising! With the majority of people online, they need constant stimulation. If your customer is engaged, your brand will WIN!

Facts to Know: Before engaging with sales reps, about 47% of buyers view 3 - 5 pieces of content before engaging with a sales rep. Source: DemandGenReport #marketing #factstoknow #Demandgenreport #sales #buyers #contentmarketing

Facts to Know: 96% of B2B buyers prefer content with input from industry thought leaders. #b2b #buyers #contentmarketing #demandgenreport #facts #medicoreach

Check out this great interview with @SOARwithJohn on #SalesEnablement: hubs.ly/H0hrnQD0 #DemandGenReport #B2B @demandgen @SOARperformance

Here's a great guide on how #sales and #marketing can use #sales enablement to ensure the right messaging is getting in front of the right buyers, at the right time: hubs.ly/H0hrnTY0 #DemandGenReport #B2B #SalesEnablement @SOARwithJohn @demandgen @SOARperformance

Thanks, #DemandGenReport, for hosting a super #CMO exchange. Great tips from the #b2bmarketingtrenches! @DG_Report #B2BMX

BIG NEWS for the #FlipMyFunnel community: #FlipMyFunnel #DemandGenReport #RevTalks = One MEGA Conference youtube.com/watch?v=Z8d8J9Z7…

Gen X, Y and #$@&%*! Gen Z -- The #DemandGenReport successfully makes me feel old by announcing the winners of its Gen Z Trailblazerz Awards for B2B Marketing bit.ly/2qo80yo -- Congrats @ShelbyAprile !

Learn more on 'The 2018 State Of Database Quality' #B2B #Data #Marketing #DemandGenReport ow.ly/3OPI30l7PjK

Check out Why #AccountBasedMarketing Has Failed – And How We Can #Fix It | bit.ly/2IAVxTK via @DemandGenReport

My post on @demandgenreport Attention Marketers: Your #ContentMarketing Strategy Is Shortsighted demandgenreport.com/features…