So, I decided to have some fun and run a mock design/branding study using unSurvey while waiting for a coffee this morning. This time, we’re going back in time to the infamous 1985 New Coke design! 🥤👀
In case you didn’t know,
@CocaCola made a huge move back in '85, replacing its classic formula and packaging with “New Coke.” The reaction? Well, let’s just say it caused outrage, and within 79 days, Coca-Cola had to bring back the original formula due to public demand.
If you would like to run thousands of in-depth qualitative video interviews (with stimuli) in a matter of hours, let's talk!
#Branding #DesignStudy #NewCoke #UserFeedback #unSurvey