Dr Mark Taylor from University of Leeds School of Design joined You and Yours on @BBCRadio4 to share his learnings from our Durability Research Project. Hear him from 42 minutes: bbc.co.uk/sounds/play/m002j6… The study revealed the durability of the most expensive T-shirt tested was outperformed by one costing just a 30th of its price. Improving industry alignment on durability in the UK will help increase the length of time clothing is kept in use - one of the key ways we can reduce the environmental footprint of the fashion and textile industry. #UKTextilesPact #CircularLiving #TransformTextiles #DurabilityResearchProject #CircularityPathway

The most expensive T-shirt tested for a UK study was outperformed by one costing just a 30th of its price, reports @standardnews The study by the @UniversityLeeds Institute of Textiles and Colour concluded that price has “very little” to do with the durability of most T-shirts sold in the UK, and that spending more money does not guarantee the item will be more hard-wearing. standard.co.uk/news/environm… Our Durability Research Project project is helping improve industry alignment on durability in the UK and increase the length of time clothing is kept in use - one of the key ways we can reduce the environmental footprint of the fashion and textile industry. #UKTextilesPact #CircularLiving #TransformTextiles #DurabilityResearchProject #CircularityPathway

Price has very little to do with the durability of most t-shirts sold in the UK, reveals a new academic study we developed with Leeds Institute of Textiles and Colour (LITAC) as part of the #UKTextilesPact. The LITAC team tested the durability of 47 t-shirts from UK clothing brands, including luxury items. They found there was no correlation between price and durability. Of the top ten best performing t-shirts, six cost less than £15, outperforming many more expensive tees - including the most expensive costing £395. The Durability Research Project has been a three-year collaboration between WRAP, the University of Leeds, and clothing brands and retailers signed up to the UK Textiles Pact. The project is helping improve industry alignment on durability in the UK and increase the length of time clothing is kept in use - one of the key ways we can reduce the environmental footprint of the textile industry. This project is now being adapted for US and EU regions to create greater durability alignment across international needs. Read the full report, including tips on ensuring your t-shirt is as hard wearing as possible: journals.aau.dk/index.php/pl… #CircularLiving #TransformTextiles #DurabilityResearchProject #CircularityPathway @UniversityLeeds