consumer app models
sticky network effects
- users use the product daily
- every new users gets more users
- categories: social media
- eg instagram, tiktok
- model - acquire as many users as you can and get them to become active on the platform work hard on retention
sticky bragging rights
- users use the product daily
- every new user may not get new you new users but the platform becomes better
- achievements/unlocks become bragging rights
- categories: habit builders, gamified edtechs, gamified apps
eg duolingo, matiks etc
- model - acquire users at a specifc cost and focus on retention
sticky
- users use your product daily/or a set frequency
- no bragging rights, no network effects
- eg habit trackers, note takers, etc
- model - acquire users at a cost and focus on getting CAC<LTC from get go
non-sticky
- users use the product only when they face the problem
- categories: utilities
- eg pdf converter, quotes app, etc
- model - acquire users at a low cost or cost lower than the revneue earned in one go
some apps may fall between models but if you understand this, you'll be able to make sense of a lot of consumer products including tiktok viral products