Hollywood’s Existential AI 🤖 Induced Crisis Has Already Begun
Ashton Kutcher Says Soon ‘You’ll Be Able to Render a Whole Movie’ Using AI: ‘The Bar Is Going to Have to Go Way Up’ in Hollywood
“Why would you go out and shoot an establishing shot of a house in a television show when you could just create the establishing shot for $100? To go out and shoot it would cost you thousands of dollars,” Kutcher said. “Action scenes of me jumping off of this building, you don’t have to have a stunt person go do it, you could just go do it with AI.”
Kutcher added that, while playing around with the software, he prompted Sora to create footage of a runner trying to escape a desert sandstorm.
“I didn’t have to hire a CGI department to do it,” Kutcher said. “I, in five minutes, rendered a video of an ultramarathoner running across the desert being chased by a sandstorm. And it looks exactly like that.”
Referencing a new processor from Nvidia, which is supposedly 30 times as performant as existing software, Kutcher said video-generating platforms like Sora are about to become exponentially better.
“You’ll be able to render a whole movie. You’ll just come up with an idea for a movie, then it will write the script, then you’ll input the script into the video generator and it will generate the movie,” he said. “Instead of watching some movie that somebody else came up with, I can just generate and then watch my own movie.”
Sora sent ripples through Hollywood when OpenAI released preview footage in February. Not everyone is optimistic about the burgeoning software: Tyler Perry, for one, halted an $800 million studio expansionproject in Atlanta after seeing what Sora could do.
“There’s got to be some sort of government regulations put in place soon in order to protect us,” he said in an interview with The Hollywood Reporter. “If not, I just don’t see how we survive.”