📺 According to SportBusiness, the Bundesliga has launched its first-ever FAST (Free Ad-Supported Streaming TV) channel in the UK and Ireland through Samsung TV Plus, as part of its wider international growth strategy. The new channel will show all Friday night Bundesliga matches live in these markets, starting with Mainz 05 vs Borussia Mönchengladbach, and will also feature one live Bundesliga 2 match in each kick-off slot (Friday 17:30, Saturday 12:00 and 19:30, Sunday 12:30).
The FAST channel on Samsung TV Plus complements existing rights deals in the region: BBC Sport streams Friday games free-to-air on iPlayer and its digital platforms, Sky Sports holds the Saturday “top match,” and Prime Video carries all Sunday fixtures on a pay-per-view basis. With England captain Harry Kane at Bayern Munich and rising interest in German football, the Bundesliga is using a multi-layered mix of pay-TV, free-to-air, streaming and FAST channels to broaden its reach among UK and Irish viewers.
Source: SportBusiness, Bundesliga International, RXTV
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