FIFA’s “dynamic pricing” for the 2026 World Cup isn’t innovation it’s textbook price gouging enabled by monopoly power. A Category 1 final ticket jumping from $6,875 (Oct) → $7,875 (Nov) → $8,680 (Dec) in 60 days, with no added value, is not “responding to demand”; it’s algorithmic extraction from captive fans.When 80 of 104 group games see 71% hikes while supply remains fixed, this isn’t market efficiency it’s rent-seeking dressed as capitalism. Real fans those who follow qualifiers, travel, and build culture are being priced out in favor of corporate hospitality packages that already guarantee FIFA hundreds of millions.History shows accessible tickets create legendary atmospheres (Germany 2006, Brazil 2014). Excluding working-class supporters doesn’t “modernize” the World Cup; it sterilizes it.
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