The high price point sparked significant online debate because it is nearly double the cost of Woolworths' standard pie range.
Price Comparison: A regular individual Woolworths pie typically costs approximately R36.99.
The "Farmstyle" Difference: Woolworths clarified that the "Farmstyle" pies are part of a more premium, hand-filled range. Some reviews have praised the range for being well-seasoned and highly filling, even suggesting one pie could suffice for two days.
Economic Context: The outrage comes amidst broader customer sensitivity toward food price hikes in South Africa, with Woolworths previously noting its higher average price increases compared to competitors.