May 26
"My time at the booth was spent listening to my colleagues interacting with partners and potential customers.
Watching these exchanges, I recognized what was at the heart of West—the real reason why hundreds of people had shown up during the work week to surround themselves with others in the defense industry.
The obvious explanations come to mind: to meet customers, establish connections, solidify a brand’s image, and feel out competitors.
But when I took a step back to study the messaging on the booths and walk the floor, I saw what I had studied for years as a marketing student come to life.
Every conversation and display was geared toward answering one two-part question:
'What do my customers want, and how can my product(s) solve their problem?'”
Written shortly after West 2026, this two-part blog series dives into two key marketing insights from the perspective of an OSS Marketing Intern. Read Part I of Isabella Lamberson's first experience at a trade show below:
onestopsystems.com/blogs/one…
#TradeShow #West2026 #AFCEA #Blog #DefenseBlog #Marketing #MarketingBlog #DefenseMarketing #OSS #FirstTradeShow #OneStopSystems
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18 Sep 2022
𝕋-𝕞𝕚𝕟𝕦𝕤 𝟚𝟜 𝕙𝕣𝕤 𝕦𝕟𝕥𝕚𝕝 𝕞𝕪 𝟙𝕤𝕥 𝕥𝕣𝕒𝕕𝕖𝕤𝕙𝕠𝕨!⏰🤵🏽♀️ @TuxedoDist 𝕚𝕤 𝕙𝕖𝕒𝕕𝕖𝕕 𝕓𝕒𝕔𝕜 𝕥𝕠 𝕥𝕙𝕖 @autozone ℕ𝕊𝕄!🙌🏽 𝔸𝕟𝕪 𝕥𝕚𝕡𝕤 𝕗𝕠𝕣 𝕥𝕙𝕚𝕤 𝟙𝕤𝕥 𝕥𝕚𝕞𝕖𝕣?🤔 #TradeshowTips #FirstTradeshow #Autozone #TuxedoDistributors #iDEAL #AutoLift
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24 Sep 2021
Thank you to everyone who came to Glee and saw our stand! We have a great time snd got to meet some of our members! Bring on the next one!
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#glee2021 #gleetradeshow #glee #ypha #firsttradeshow
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23 Jan 2020
Scenes from #perlickkbis2020 in #lasvegas! 🤩🏡🍻 #firsttradeshow #socialmedia kbis_official @perlickathome @ Las Vegas Convention Center instagram.com/p/B7rKvQ7HGza/…
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7 May 2019
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11 Apr 2019
Are you following my video blog to #ProMatShow? Travel safe!! Use the #’s & tell me about your journey to ProMat. whether it’s your 1st time or 100th Stop by BoothS3450 and tell me about it! #ProMatNewbie #MyFirstProMatShow #FirstTradeShow @poweredbymhi @mhedaoffice
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8 Apr 2019
Are you following my video blog to #ProMatShow? Use the #’s & tell me about your journey to ProMat whether it’s your 1st time or 100th Stop by BoothS3450 and tell me about it! ProMatNewbie #MyFirstProMatShow #FirstTradeShow @poweredbymhi @MHEDA_Journal @MHEDAOffice
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8 Apr 2019
Are you following my video blog to #ProMatShow? It’s Kirsten’s first time here too!!! Say hi! Tell me about your journey to ProMat whether it’s your 1st time or 100th Stop by BoothS3450 #ProMatNewbie #MyFirstProMatShow #FirstTradeShow @poweredbymhi @MHEDA_Journal @MHEDAOffice
So much fun to meet Megan of @SpaceGuard at #ProMatShow today! Check them out for woven & welded wire mesh partitions, pallet rack enclosures, #storage #lockers, & #railguard and #follow for quality content everyday!
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6 Apr 2019
Are you following my video blog to #ProMatShow? Watch out Chicago, I'm on my way to Booth S3450. Use the #’s and tell me about your journey to ProMat whether it’s your 1st time or 100th #ProMatNewbie #MyFirstProMatShow #FirstTradeShow @poweredbymhi @MHEDA_Journal @MHEDAOffice
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6 Apr 2019
Are you following my video blog to the #ProMatShow? did you find your WOW?Use the #’s and tell me about your journey to ProMat whether it’s your 1st time or 100th #ProMatNewbie #MyFirstProMatShow #FirstTradeShow @poweredbymhi @MHEDA_Journal @MHEDAOffice
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6 Apr 2019
Are you following my video blog to the #ProMatShow? Use the #’s and tell me about your journey to ProMat whether it’s your 1st time or 100th #ProMatNewbie #MyFirstProMatShow #FirstTradeShow @poweredbymhi @MHEDA_Journal @MHEDAOffice
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6 Apr 2019
Good Morning! Follow my video blog about my journey to my FIRST #ProMatShow. Use the #’s and tell me about your journey to ProMat whether it’s your 1st time or 100th #ProMatNewbie #MyFirstProMatShow #FirstTradeShow @poweredbymhi @MHEDA_Journal @MHEDAOffice
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22 Dec 2018
On the way home with heavy bags full of books ready for good homes! Catch me at the Christmas markets Tullamore, Main St. today if you want to grab a book before Xmas!! #christmasmarkets #childrensbook #augmentedrealityapp #firsttradeshow #littlereddesignstudio 🤗
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18 Aug 2018
The early bird catches the worm..isn’t that what they say...tweet tweet tweet 🐦 #werk #firsttradeshow #janedarcy #autumngiftandhomefair
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We’re at @pulselondonshow today till Tuesday with all the Mean you can handle. Pop by to the UAL Stand just by the entrance and come get offended. 💌
#wheretrendsareborn #pulse2018 #pulselondon #pulse #firsttradeshow #candycolours ift.tt/2rCpbfK
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27 Nov 2017
Catch our MD & CEO, Mr. @arun_thukral , LIVE on @ZeeBusiness today from 9:30 AM onward as he shares his views on market trends during the First Trade show!
#FirstTradeShow
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6 Jun 2017
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We had a brilliant time at the #BakewellShow2016 this year. #landpod #bakewell #sleepingpod #firsttradeshow
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23 Jul 2016
The London office!
#pure #purelondon #pureprep #firsttradeshow #marthaellen #ukdebut #uklaunch fb.me/79nKnq8rq
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6 Feb 2016
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