"In the previous post, we discussed the first of two key elements to marketing in the defense industry: collaboration.
Successful marketing in the defense industry may very well be defined by how well a company collaborates in a B2B setting and internally, ensuring alignment on how it portrays itself.
When a marketing team understands its brand’s positioning, it can better adjust to the ever-changing defense technology market, which leads us to the second key element: adaptability."
Read the second (and final) part of Isabella Lamberson's blog here!
onestopsystems.com/blogs/one…
#DefenseBlog #MilitaryBlog #AFCEAWest #West2026 #TechnologyBlog #Blog #Marketing #MarketingIntern #OneStopSystems #B2BMarketing #Collaboration #Adaptability
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"My time at the booth was spent listening to my colleagues interacting with partners and potential customers.
Watching these exchanges, I recognized what was at the heart of West—the real reason why hundreds of people had shown up during the work week to surround themselves with others in the defense industry.
The obvious explanations come to mind: to meet customers, establish connections, solidify a brand’s image, and feel out competitors.
But when I took a step back to study the messaging on the booths and walk the floor, I saw what I had studied for years as a marketing student come to life.
Every conversation and display was geared toward answering one two-part question:
'What do my customers want, and how can my product(s) solve their problem?'”
Written shortly after West 2026, this two-part blog series dives into two key marketing insights from the perspective of an OSS Marketing Intern. Read Part I of Isabella Lamberson's first experience at a trade show below:
onestopsystems.com/blogs/one…
#TradeShow #West2026 #AFCEA #Blog #DefenseBlog #Marketing #MarketingBlog #DefenseMarketing #OSS #FirstTradeShow #OneStopSystems
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Iran isn’t chasing US fighters head‑on it’s striking support assets like AWACS radar planes and tankers that keep them flying, showing how asymmetric tactics can complicate traditional air power. Recent missile & drone strikes have hit a U.S. E‑3 AWACS and refueling aircraft at Prince Sultan Air Base, underscoring the evolving nature of this conflict. Source: @DefenseBlog
#IranWar #AsymmetricWarfare #USMilitary #MiddleEastConflict
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29 Nov 2025
🚨🇷🇺 ロシアの「サタン」ICBM実験は見事に失敗し、発射数秒後に爆発、有毒な雲を残した。
「止められない」核抑止力はどこへ行ってしまったのか。
ロシアがオレンブルクのヤスヌイ射場で行った大陸間弾道ミサイル（ICBM）実験は、発射後わずか200～400メートルで爆発し、地面に落下して数マイル先まで見える紫色の有毒な雲を残し、惨事に終わった。
その雲の色を見れば、その正体がわかる。
国防アナリストによると、この物質は四酸化窒素と非対称ジメチルヒドラジンの混合物で、ソ連時代の大型ICBM、R-36M2「ヴォエヴォダ」（NATOコードネーム「サタン」）や、ロシアが大いに期待する次世代ミサイルRS-28「サルマート」に使用されている高毒性の推進剤である。
サルマートの失敗は今回が初めてではない。
2024年9月、サルマットの実験がプレセツクのサイロ内で爆発し、発射施設全体が破壊された。
注目すべきタイミングは、米空軍が実験直前に2機のRC-135Sコブラボール偵察機をアラスカに派遣していたことだ。これは、アメリカの情報機関が何かが起こることを予期しており、それを見逃したくなかったことを示唆している。
ロシアはコメントを拒否している。
出典：DefenseBlog / @officialrnintel
29 Nov 2025
🚨🇷🇺 RUSSIA'S "SATAN" ICBM TEST FAILS SPECTACULARLY, EXPLODES SECONDS AFTER LAUNCH LEAVING TOXIC CLOUD
So much for the "unstoppable" nuclear deterrent.
A Russian intercontinental ballistic missile test at the Yasny range in Orenburg ended in disaster when the missile exploded just 200-400 meters after liftoff, crashing back to Earth and leaving behind a purple toxic cloud visible for miles.
The color of that cloud is the giveaway.
Defense analysts say it's consistent with nitrogen tetroxide and unsymmetrical dimethylhydrazine, highly toxic propellants used in Soviet-era heavy ICBMs like the R-36M2 "Voevoda" (NATO codename: "Satan") or Russia's much-hyped next-gen RS-28 "Sarmat."
This isn't the first Sarmat failure.
In September 2024, a Sarmat test exploded inside its silo at Plesetsk, destroying the entire launch infrastructure.
The timing is notable: the U.S. Air Force had deployed two RC-135S Cobra Ball surveillance aircraft to Alaska just before the test, suggesting American intelligence knew something was coming and didn't want to miss it.
Russia has refused to comment.
Source: DefenseBlog / @officialrnintel
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29 Nov 2025
🚨🇷🇺 RUSSIA'S "SATAN" ICBM TEST FAILS SPECTACULARLY, EXPLODES SECONDS AFTER LAUNCH LEAVING TOXIC CLOUD
So much for the "unstoppable" nuclear deterrent.
A Russian intercontinental ballistic missile test at the Yasny range in Orenburg ended in disaster when the missile exploded just 200-400 meters after liftoff, crashing back to Earth and leaving behind a purple toxic cloud visible for miles.
The color of that cloud is the giveaway.
Defense analysts say it's consistent with nitrogen tetroxide and unsymmetrical dimethylhydrazine, highly toxic propellants used in Soviet-era heavy ICBMs like the R-36M2 "Voevoda" (NATO codename: "Satan") or Russia's much-hyped next-gen RS-28 "Sarmat."
This isn't the first Sarmat failure.
In September 2024, a Sarmat test exploded inside its silo at Plesetsk, destroying the entire launch infrastructure.
The timing is notable: the U.S. Air Force had deployed two RC-135S Cobra Ball surveillance aircraft to Alaska just before the test, suggesting American intelligence knew something was coming and didn't want to miss it.
Russia has refused to comment.
Source: DefenseBlog / @officialrnintel
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11 Nov 2025
USS Gerald R. Ford (CVN 78) Gerald R. Ford-class aircraft carrier off of Palma de Mallorca, Spain - October 5, 2025
DefenseBlog 🔰
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2 Sep 2025
#Norway has cancelled its plans to purchase U.S. ships, a deal valued at $13.5 billion.
Will opt for the cheaper version
DefenseBlog 🔰
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1 Sep 2025
North Korean leader Kim Jong Un inspected a new missile production complex and approved three expansion plans. State media says the automated facility will boost output despite sanctions. Western officials allege Pyongyang is supplying missiles used in Ukraine. (DefenseBlog)
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29 Aug 2025
Two Italian F-35s from Amari Air Base in Estonia intercepted a Russian An-124 yesterday near NATO airspace. The transport plane lacked a flight plan and transponder signal. (DefenseBlog)
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29 Aug 2025
The U.S. Air Force released new images of the OA-1K Skyraider II during 492nd Special Operations Wing training. Designed for austere environments, the aircraft supports special ops with close air support, ISR, and precision strike. (DefenseBlog)
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27 Aug 2025
The U.S. Marine Corps has expanded operational use of the TRV-150 logistic drone, developed by Malloy Aeronautics, to support front-line units. The eVTOL system can carry up to 68 kg over 70 km and has been used in Ukraine to resupply forces and retrieve equipment. (DefenseBlog)
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26 Aug 2025
Finland-based arms manufacturer SAKO has unveiled the Arctic Rifle Generation (ARG), a next-gen modular rifle system developed with Finnish and Swedish Defense Forces. The ARG family includes 5.56mm and 7.62mm variants. (DefenseBlog)
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22 Aug 2025
A Colombian UH-60 Black Hawk helicopter was shot down by an explosive-laden FPV drone during a counternarcotics mission in Antioquia. All 12 onboard were killed. Officials blame FARC dissidents and plan new counter-drone measures. (DefenseBlog)
22 Aug 2025
At least 13 people were killed in Colombia after a car bomb exploded in Cali and a police helicopter was attacked by a drone over coca fields in Antioquia. President Petro blamed FARC dissidents and the Gulf Clan. Eight police officers were among the dead. (Newsmax)
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22 Aug 2025
German shipbuilder NVL Group and UK-based Kraken Technology Group have launched a joint venture to develop uncrewed surface vessels for defense and civilian use, with production set to begin in Hamburg by late 2025. (DefenseBlog)
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21 Aug 2025
Vietnam has launched its first domestically built amphibious warfare ship, VDC-01, based on the Soviet Polnocny-class design. Built at Ba Son shipyard, it marks a milestone in Hanoi’s shift from foreign procurement to local naval production. (DefenseBlog)
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7 Jul 2025
⚔️🇹🇼 #TAIWAN – Ahead of upcoming Han Kuang 26 Exercise, the Armed Forces of the Republic of China (#ROC) calling up 22,000 Reservists to counter a possible amphibious assault by the Chinese #PLA/N/AF. 🫢🤔
Your Defense Source
Subscribe to @DefenseBlog 🔰
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27 Jun 2025
would never attack NATO while he was president," the publication notes, citing the words of three European officials. 🤔🧐
Your Defense Source
Subscribe to @DefenseBlog 🔰
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17 Jun 2025
#IsraeliranWar
#IRAN – A workshop for the production and manufacture of drones and explosives has been discovered in #Isfahan, the organizers of which are suspected by Iranian intelligence services of collaborating with Israel. 🤔🫢
@DefenseBlog 🔰
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17 Jun 2025
🗣️🇺🇸⚡🇮🇷 – The US will send additional warships capable of intercepting ballistic missiles to the eastern Mediterranean.
@DefenseBlog
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14 Jun 2025
#HappeningNow Iranian ballistic missile has been restored to its nuclear components after video was released of the use of the THAAD AD system during yesterday's attack on central #Israel. DefenseBlog
14 Jun 2025
🚨#BREAKING THAAD DESTROYS IRANIAN BALLISTIC MISSILE IN SPACE OVER ISRAEL
The U.S.-built Terminal High Altitude Area Defense (THAAD) system intercepted at least one Iranian ballistic missile outside Earth’s atmosphere on 14 June 2025, according to multiple defense reports. The engagement took place during the missile’s mid-course phase at an altitude of roughly 62 miles (about 100 kilometers), well beyond the Kármánline.
The interception was reported over Israeli territory, with some accounts placing the event near the West Bank city of Nablus amid a wider barrage of Iranian missiles aimed at Israel. No damage or casualties were immediately reported, underscoring the system’s ability to neutralize long-range threats before they re-enter the atmosphere.
Per DN
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