Not all phishing targets are random. Graphika Analyst Gustavo Paniz spoke with Communications of the ACM about how scammers targeting online retail consumers are leveraging “sucker lists”—datasets of previously compromised or highly responsive individuals—to increase the effectiveness of their campaigns. He explained how these actors don’t just run isolated scams, but instead operate from repeatable playbooks. Tactics, messaging, and targeting strategies are refined over time and reused across campaigns, making fraud more scalable and harder to detect. At Graphika, we analyze the networks behind these fraud schemes to understand how scams evolve and spread, who they target, and how they can be disrupted. Read more: cacm.acm.org/news/scammers-p… #Graphika #GraphikaInsight #CyberSecurity #Fraud #Phishing #ThreatIntelligence #Ecommerce #DigitalTrust #OnlineScams #Scams