Close up of a Minke whale in Iceland breaching the water's surface
Hundreds of whales are set to be slaughtered this summer because one millionaire whaling boss refuses to stop hunting these magnificent creatures.
While the rest of the world turns away from commercial whaling, Kristján Loftsson — head of Iceland’s biggest whaling company, Hvalur hf. — is gearing up to restart the hunt of vulnerable fin whales after a historic two-year suspension.
To stop the slaughter, we need to urgently expose Kristján Loftsson and the bloody commercial whaling machine he keeps alive. And we need you with us.
If we raise enough in the coming days, we could:
Launch a massive global pressure campaign exposing Loftsson and making his brutal whale hunt infamous worldwide;
Push Icelandic leaders to pass an emergency ban and stop Loftsson’s slaughterous summer plans;
Hit Iceland where it hurts most — tourism — by splashing the truth about whale hunting across airports, travel ads, and tourism hubs around the globe; and more.
Can you chip in now to help stop the whale hunt and protect some of the most awe-inspiring animals on Earth?
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Fin whales are gentle giants capable of communicating across entire oceans through song. They form deep social bonds, experience emotion, and mourn their dead.
These whales do not die peacefully. After being struck with explosive harpoons, investigations found fin whales can suffer in agony for up to two hours before finally dying.
Worse still: Loftsson’s whalers are known for killing pregnant mothers.
During the industrial whaling era, commercial whalers hunted fin whales to the brink of extinction. Decades later, even after global protections helped their populations recover, Iceland remains the only country in Europe still allowing commercial hunts of these vulnerable animals.
And Kristján Loftsson is one of the biggest reasons why.
For over fifty years, Loftsson has pressured the Icelandic government to keep his cruel industry afloat even as Icelanders turn away from whale meat. Demand has collapsed so dramatically that hundreds of pounds from his last whale hunt in 2023 still sit unsold in storage.
But public pressure works. International outrage forced Iceland to pause his whaling operations before – and together, we can build the kind of backlash that makes restarting Loftsson’s hunt impossible to ignore.
The government is now committing to introduce a ban this autumn. But before the country can shut his brutal industry down forever, Loftsson wants to drag hundreds of whales back into his crosshairs.
If enough of us chip in right now, we can rapidly scale up pressure campaigns targeting Icelandic officials, expose the cruelty worldwide through hard-hitting media work, and mobilize travelers and tourists to speak out before the harpoons return to the water.
Will you chip in today to help stop the whale slaughter, defend vulnerable fin whales, and protect our oceans for generations to come?
I'll donate €3
I'll donate €6
I'll donate €8
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Your donation will help power Ekō and our campaigns worldwide fighting for people and the planet.
Together, we can make this the summer the world finally says: enough.
Thanks for all that you do,
Deborah and the team at Ekō
More information:
Whales take up to two hours to die after being harpooned, Icelandic report finds
The Guardian 08 May 2023
Iceland stands on the brink of resuming fin whale hunt - Oceanographic
Oceanographic magazine 22 April 2026
Iceland will allow up to 318 whales to be killed this summer. That’s 318 too many.
Humaneworld 29 April 2026
‘We can carry on for ever’: meet Iceland’s last whale hunter
The Guardian 14 October 2023