I think there's some truth to this POV on AI. This is also the cycle every mass tech adoption eventually sees.
🔺FB started as an elite product out of Harvard and was cool in the first few years when it was still used among private uni students. When mass adoption happened, slowly the alpha consumer abandoned it.
🔺TikTok was also considered cool when it was doing rounds of cosmopolitan cities across the club. When it had mass adoption amongst all tiers of India, everyone started calling it cringe.
🔺 Interestingly, because of the tone and tenor of an AI written email, now there are AI startups (!) that are asking folks to put in their AI emails and they will 'humanify' them by putting typos!!
This is the same cycle I think AI and creativity is going to have.
We are already seeing brands and creatives put up behind the scenes of their non-AI ads to signal: Here's the effort that went into making this. AI couldn't even..
So when it comes to democratisation, AI will possibly make it easier for anyone, anywhere to try anything from digital ads to perfect grammar English to AI influencers.
But what will become a 'luxury' product to aspire to, what will drive culture, what will signal a certain kind of class: it will be human effort.
What do you all think?
PS. This post WAS NOT written with AI!!
Someone on TikTok predicted human made products and experiences will be perceived as a luxury in future and we are already heading there.
The moment I see AI in your ad or copy I automatically do not want to buy your product.