29 Nov 2021
Here’s an obvious idea for a unicorn: kill the PDF. Worst piece of shit software and standard ever. Adobe should be ashamed. Create a new cloud based “digital paper” doc standard that’s easy to edit and sign that can also leverage PDFs. #killthepdf.
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5 Nov 2021
The SOHK Annual Review 2021 is now out! We know an annual review may sound boring but we promise this one isn’t - we’ve used @Turtl to create engaging content like this brilliant doc. Check it out and let us know what you think! sohk.turtl.co/!d0J5QZ/
#SOHK #killthePDF
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18 Sep 2020
So much yes. In fact it's gotten worse because 20 years ago we weren't attempting to read PDFs on mobile phones. Pinch pinch zoom. What a disaster! I got so frustrated with it last year, I actually wrote a song! #killthepdf
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8 Dec 2019
8 Dec 2019
PDF:
❌ not mobile-friendly
❌ not accessible
❌ not easily trackable
❌ dead end for users (no navigation)
❌ not ideal for SEO
🖨️💾📨 made for printing, saving & sending
❌ bad format for web content
Solution: Publish all content in HTML first & offer PDF as secondary option.
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20 Nov 2019
Great to see our intro to BPS Labs feature in @turtl's Content Hall of Fame this month. Looking forward to creating more easy to read, interactive content. bps-world.turtl.co/story/int…
#Labs #KillthePDF
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12 Nov 2019
Delighted to see the talents of our Marketing team's Helen Battrick being recognised at Turtl's inaugural Immerse Awards. Well done Helen 👏🌟🏆
#psaspire #nextgenerationthinking #killthepdf
1 Nov 2019
Congratulations to @VodafoneBiz! The winner of our #KillthePDF contest 🎉👏 The team has won a 1-year enterprise license to use Turtl and we can’t wait to see the amazing content they’ll create! 💪
Thank you once again to everyone who entered!
👉 killthepdf.com
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22 Oct 2019
Interesting: a major publisher & the “world’s leading experimentation platform” offer gated content about “leading digital transformation” that is quite interesting, yet serve it in PDF format that is unreadable (to me) in portrait smartphone mode. 🤔 #killthepdf
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15 Oct 2019
Are you ready to kill the PDF? Most businesses still spend an inordinate amount of time and money creating PDF documents. Turtl’s Karla Rivershaw explores how digital content maturity is set to evolve, why the PDF must die and what to do about it! #inspiredbmedia #cmo #killthePDF
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9 Oct 2019
Someone: Have you ever come across a PDF that looks great on your mobile?
Everyone: No.
#KillthePDF
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8 Oct 2019
In common with @turtl, I believe that we need to #KillThePDF
My view: buff.ly/2Vt1SUj
Theirs: buff.ly/2ASHgeU
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Our Head of Psychology, @jerganc, has been featured in @Turtl's first issue of #TheSplash discussing how effective applying the psychological technique of 'mirroring' can be in your #marketing! Check it out here 👉 bit.ly/2mgnJ45 #KillthePDF
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24 Sep 2019
Still producing those whitepapers in PDF? It’s time to stop and move into the 21st century! Interactive content for the win!
#KillthePDF #interactivecontent #contentmarketing
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23 Sep 2019
When you come across a 56 page PDF file titled ‘Digital Transformation Guide’ 🤦🏼♀️ #KillthePDF #digitaltransformation
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16 Sep 2019
PDF is print-first. Yes, that’s right, print-first, not digital-first. Marketers, it’s time to join the digital revolution and say "Buh-bye" 👋 to those horrid PDF files! Killthepdf.com
#KillthePDF #marketing #interactivecontent
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12 Sep 2019
Congratulations, someone downloaded the global report you spent 5 months creating. Hurray. But they didn't actually read it. Or did they?
You don't know, because it's a PDF. 🤦♀️
#KillthePDF #digital #contentmarketing
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12 Sep 2019
Join Nick Mason - CEO & Founder @turtl on stage now for his keynote "Are you ready to kill the PDF?" at the #ExecLN event
#CMO #Marketing #Keynote #KillthePDF #MadejskiStadium #Reading
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11 Sep 2019
Think about the last PDF you received. Did it grab you? Did it inspire you? Did it let you choose your journey? 🤔
Doubt it.
Marketers, it's time to do better.
👉 killthepdf.com
#KillthePDF #digital #contentmarketing
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9 Sep 2019
Can you tell me, how many people read your latest PDF? What did they spend the most time reading? Did they share it with anyone? Where did they drop off?
Yeah. Didn’t think so.
#KillthePDF #digital #contentmarketing
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5 Sep 2019
Smart marketers, you can do 100x better than an interactive PDF! Learn more about why it’s time to say goodbye to that dinosaur of a file format. 👉 killthepdf.com
#KillthePDF #digitalmarketing
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