We know it feels safer to say you're "flexible" or that you can work in any industry. But here's what happens: you end up competing with everyone, standing out to no one.
When you niche down, you stop being just another developer, designer, or analyst. You become the person companies think of when they have a specific problem.
"I need someone who understands e-commerce" → They think of YOU. "I need a designer who gets fintech" → They think of YOU.
Niching isn't about limiting your opportunities, it's about making yourself easier to find and hire. You're not stuck forever. You can always pivot. But right now? You need to get in the door.
What niche are you choosing? Comment below 👇
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