Localization professionals like Claudia Mueller of @trustedshops know how much really goes into a localization workflow. And why thinking strategically about quality and governance is an essential element of accelerating those workflows with AI. Claudia’s episode of “The New Fluency” podcast with Morana Peric is packed with insights on designing an AI-first localization process. It’s out now on YouTube and Spotify. Listen on Spotify: open.spotify.com/episode/1gF… Watch on YouTube: youtu.be/uLRG47bUj6Y?si=tZF0… We’ll be dropping our next episode of “The New Fluency” on Monday. Watch this space! #TheNewFluency #LocalizationWorkflows #LocalizationAI

Localization professionals like Morana Peric and Claudia Mueller know that their profession can feel determinedly old-school. Legacy models, legacy workflows, legacy thinking. It’s why AI has so much transformative potential for localization – but only if you set the right objectives for it. As Claudia explains that doesn’t mean localization professionals just clicking buttons all day. It means more time for strategic work. Localization isn’t just a service. It’s a growth engine, an enabler of strategy, a competitive advantage that any global business needs. Watch Claudia and Morana’s conversation in full in the latest episode of our podcast “The New Fluency”. It’s out now on YouTube and Spotify. Listen on Spotify: open.spotify.com/episode/1gF… Watch on YouTube: youtu.be/uLRG47bUj6Y?si=tZF0… #TheNewFluency #LocalizationWorkflows #LocalizationAI @trustedshops

When it comes to applying AI to localization, there’s a dangerous knowledge gap. We just dropped a new episode of “The New Fluency” that explores how to close it. Claudia Mueller of @trustedshops shares how she designs localization workflows that can be accelerated by AI while preserving quality. And how she explains to colleagues what the transformation really involves. If you find yourself navigating increased time pressures and unrealistic expectations on localization, this is an episode you don’t want to miss. It’s out now on YouTube and Spotify. Listen on Spotify: open.spotify.com/episode/1gF… Watch on YouTube: youtu.be/uLRG47bUj6Y?si=tZF0… #TheNewFluency #LocalizationWorkflows #LocalizationAI

Yes, AI is a great emergency savior when last-minute localization requests come in — but with strategic thinking and a product-mindset approach, it can be so much more. Catch Olga Stokowiec of @MaxonVFX on “The New Fluency” podcast to discover how the award-winning designer of creative software is building a tech stack that treats localization as a product. It anticipates quality requirements, and keeps Maxon in tune with a global community of artists, across cultures and languages. Listen on Spotify: open.spotify.com/episode/3MV… Watch on YouTube: youtu.be/5BXinaNgLls?si=jQml… “The New Fluency” drops every second Monday. Watch out for more great conversations coming your way soon. #TheNewFluency #LocalizationExperts #LocalizationWorkflows #LanguageSolved

For @gitlab, seamless integration of content with the localization tech stack is a non-negotiable. But the real magic happens when AI is able to orchestrate the translation workflow and give language experts like María José Salmerón Ibáñez the elevated view that they need. That means an end to micromanaging translations, and a big leap forward in the ability to iterate and improve. In the latest episode of our podcast, “The New Fluency,” Maria José talks to host Morana Perić about the fascinating challenges of delivering localization for an open-source developer community like GitLab’s. And she explains how AI is making the dream of continuous localization possible. Catch the episode in full on YouTube and Spotify. open.spotify.com/episode/5xJ… youtube.com/@DeepLcom #TheNewFluency #LocalizationExperts #LocalizationWorkflows #LanguageSolved

If your coding workflow is built around continuous integration and continuous development, like @gitlab's, you can’t afford to wait for translation. As María José Salmerón Ibáñez explains to Morana Peric in the first episode of DeepL’s “The New Fluency” podcast, it’s time to design for continuous localization. This clip is just one of the highlights of this fascinating first episode. María José and Morana also tackle: - How to adapt translation to the ways that technical writers communicate - Where automation and integration is lacking in translation systems - The imperative to ensure that every member of a developer community can contribute - Why localization teams should embrace linguistic debate Don't miss the full episode, now on Spotify and DeepL's YouTube channel: open.spotify.com/episode/5xJ… youtube.com/@DeepLcom “The New Fluency” drops every second Monday. Watch out for more great conversations coming your way soon. #TheNewFluency #LocalizationExperts #LocalizationWorkflows #LanguageSolved