📧 📊 ZeroBounce’s 2025 Email Statistics Report provides valuable insights into email behaviors, helping marketers refine their strategies. Based on a survey of 985 participants worldwide, the report shows that 93% of people check their email daily, with 42% doing so three to five times a day. While email remains crucial for both personal and professional communication, 79% of people check it for work-related messages, and 41% primarily seek discounts or promotions. Relevance is key to email engagement, with 46% of users opening emails from brands sending tailored content. The report also highlights the importance of permission-based marketing, with 80% of users marking unsolicited emails as spam. Mobile devices are increasingly used for email, and 60% still prefer email for work communication. Understanding these behaviors can help marketers create more effective, engaging campaigns.
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